Sector Analysis Clothing Industry

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anal Sector Analysis The Clothing Industry Content: 1. Historical development of the industry 2. Facts and Figures 2.1. Worldwide sales and forecast sales figures 2.2. Potential of emerging markets 3. PESTEL Analysis 4. PORTER's 5 Forces 5. Analysis of key player’s strategy 6.1. INDITEX 6.2. H&M 6.3. GAP 6. Conclusion 1. Historical development of the industry The Clothing or Apparel Sector is in charge of the management and administration of the production of thread and cloth, and the succeeding design and manufacture of clothing or clothing related products, and finally deals with the distribution and sale of the goods. Before the 19th century, most clothing was made by tailors or by individuals at home. Ready-made or ready-to-wear apparel existed, but its variety was limited. In some cases, wars and political events were the starting point for the development of an organized production of clothes and the rise of the apparel industry, especially for menswear. In the United States for example, during the Civil War most uniforms were custom-made in workers' homes under government contract. As the war continued, however, manufacturers started to build factories that could quickly and efficiently meet the growing demands of the military. Mass production of uniforms necessitated the development of standard sizes. Measurements taken of the soldiers revealed that certain sets of measurements tended to recur with predictable regularity. After the war, these military measurements were used to create the first commercial sizing scales for men. But the Industrial Revolution of the 19th Century, especially in England, along with technological progress and demographic growth in Europe really triggered off the development of the clothing industry. In the US though, women's outfits generally continued to be custom-made until the
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