The weakness of Kudler Fine Foods is that an IPO (Initial Public Offering) has many inherent and potential weaknesses that must be examined prior to selection as a means for expansion. An IPO is the first sale of stock by a company. There are many advantages and disadvantages for the Kudler Fine Foods to go public through the IPO. The advantages include generating more capital needed to expand their three locations The IPOs are very expensive undertaking, and a large portion of any capital acquired will be lost to this cost. Because the company must produce all financial information to the SEC many businesses find it to be very stressful and time consuming which takes time and money away from a company that is thriving like Kudler Fine Foods.
Therefore, the company determined its core developing strategy to retrieve its market position. The strategy is the Three-legged growth strategy, which includes organic sales growth of existing brands, new product introductions, and further strategic acquisitions that fit within the company’s vision. Along with the core strategy, Smucker’s strategic acquisition could be defined as its core competence. It was right for Smucker that only acquired those matured and leading brands in markets, which proved this strategy successfully brought Smucker great profit increasing from $36 million to $494million in a 10-year period. In addition, acquisitions of succeed brands also expanded Smucker’s product diversities and market shares.
Marketing Assignment Kevin Ingram-Gillson Companies incorporate various marketing strategies in order to differentiate and position a product to gain an advantage over the opposing products in a market. Marketing is one of the most important aspects of the business world today, so much so that large cooperation such as Coca-Cola and Microsoft are willing to spend hundreds of millions of dollars on marketing to ensure a successful launch of a new product. With the ever increasing competition in current markets it’s becoming essential for companies to understand the market place as well as the needs, wants and demands of the target market. (Armstrong, Adam, Denize and Kotler, 2012) For a company to gain maximum competitive advantage in a
Additionally it is a lucrative prospect to differentiate the firm from its expanding competition. Lancer has a major business decision to make concerning the merchandising store chains proposal. In doing the contract it may taint their name recognition of being a reputable dealer in authentic items. Yet the contract will increase revenue which has been on the downward slope due to increased competition and recessin. II.
Introduction Kudler Fine Foods is known for it’s operations, management, and marketing prowess. During the past few years, Kudler has experienced considerable growth within its respected market and is now looking to branch out into other markets where they can be competitive. The establishment of competitiveness in other markets will be triggered by how well Kudler can market itself in a struggling economy. It is important to analyze areas in which more marketing research is needed and to keep a watchful eye out on the competition. Strengthening areas of weakness that have little or no research will help Kudler stay ahead of the game in the months and quarters to come.
Patrick O’Leary Chapter 3-4 September 6, 2012 Page 84 Question 5 “Chapter 3” Having a strong financial strength for a company creates more opportunities for one’s company. This would give the company an advantage over their competitors. When getting started with a company it is required to take large amounts of capital. If a company wants to be ahead of its compactors the company wants a strong marketing approach, great production facilities, or advertising before the company makes its first sale. An example of this is the company Dick Sporting Goods.
Another big competitor will be the businesses that have been around for a long time. Also all the business in the industry who have their own indoor facility will be big competition. But like I mentioned in the executive summary we are prepared for that. We are a little cheaper than most businesses in this industry and all the experience my father and I have will really take us a long way and we are very well known in the area that we will be selling too.
Taking everything into account, effectively marketing to the Baby Boomer generation by appealing to their wants and needs will bring companies customers for life. Boomers have high expectations, especially when it comes to comfort, safety and healthcare. These things are what matter to them most due to the fact that this generation is indeed aging. Coming up advertisement to relay such messages is crucial to attracting and retaining this “golden” generation. References Baby boomers are still the largest consumer group in america -------- even in a recession.
There were also new ideas and theories that clashed with old traditions or religion. America became the richest country in the world with a booming economy. The products that had once been unaffordable quickly skyrocketed during this time in America. The Roaring Twenties also became a time for celebration with pop culture, youth and new exciting fashion. New styles of clothing captured the publics eye during this time of great prosperity, many people began to question the limiting ways of the past and began to experiment with new values and were willing to step out of their home in new untraditional fashions.
Timothy’s competitively price in the market and the good relationship with lumberyards making his business going smoothly and making a good living for him and his family. However, over the past few years, his business was hit by national home-improvement chains and a new competitor entre in his area with aggressive marketing promotion strategy. Recently, Good Timber Mfg presents an offer that wants Timothy to become Good Timber’s exclusive distributor (Sales rep) of residential windows and accessories in his area. With current struggle financially and personally, Matisse Company needs to increase their market shares in other field. The new offer to distribute window allows Timothy to expand their product offerings and their client base.