Scotia Airways Outcome 1

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1. What do you understand by goals, objectives and policy of an organization? How would you describe the relationship between them for the management of Scotia Airways? What contribution will each make for effective performance? A goal is a future expectation, some desired future state. It is something the organization is striving to accomplish. It can be used in a very broad sense to refer to the overall purpose of an organization. Objective is setting out more specifically the goals of the organization, the aims to be achieved and the desired end-results. Policy is developed within the framework of objectives. It provides the basis for decision-making and the course of action to follow in order to achieve objectives. It is a guideline for organizational action and implementation of goals and objectives. Regarding to Scotia Airways, there are various types of goals in case study. The main goals is expanding their airways to major business centers in Eastern Europe and the Middle and Far East. To achieve the goals, the specific objectives are to provide exceptional value for money, unparalleled comfort and convenience to its passengers, every time they are on board. Scotia Airways is the first airline to offer full business class services, but at prices that are equivalent to the economy class of its competitors. The investors in Scotia Airways have set an ambitious programme for expansion over the next 5 years to include long haul destinations. Policy clarifies the roles and responsibilities of managers and other members of staff and provides guidelines for managerial behaviour. A key driver of the success of Scotia Airways is the management focus upon the level and quality of service output. Senior Management agrees output target with middle and junior mangers and staff, and allows the operational planning to be determined by those managers and employees. The

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