Schwarzkopf Essay

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Schwarzkopf Professional shampoos Introduction Schwarzkopf, being the one of the top three hair cosmetics brands of the world, represents innovation, quality and expertise for more than 110 years now. It is one of the most trusted consumer products, and this is also applied for all the products launched under the name of Schwarzkopf .the brand’s success is the result of consistently meeting the high expectation of consumers expressed through its slogan “professional care for you”. It has spread its sales in almost 80 countries worldwide now. For its consumers, the brand Schwarzkopf represent a good impression of high-end, elegant, professional and reliable quality product. It has targeted the women of 25-35 years of age. At present, Schwarzkopf has become leader in the field of professional hair care products, showing continuous product development. Parent company Henkel Category Hair care Sector FMCG Unique selling proposition(USP) A hair care brand that is a solution to all your hair care problems. STP Segment – Hair care Target market – the upper middle class females who wants proper care for her hairs Positioning – a hair care company which ensures not only proper quality for hairs but trend and style as well. Situation analysis of Schwarzkopf Marketing mix Product • Schwarzkopf is an international product. • It is really an expert in hair shampoo. • The effect of using the product lasts very long • It has a beautiful packaging and labeling. It catches the women’s eyes very easily. • The consumers of this product can get a personalized care. • Its key features are professional, elegant, reliable, and quality product. • Convenient to use • Competitors include L’Oreal, Wella, etc. • Competitive edge of Schwarzkopf over

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