Say No to Ivory and Rhino Horn

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Say No to Ivory and Rhino Horn The social media mania has grown in popularity over the last five to seven years. Facebook, Twitter, Instagram, and YouTube have become household words. According to Webster's Dictionary, social media is “a form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content”. Social media has become a tool used for spreading information quickly at little to no cost. It has become faster than the traditional media outlets. There have been many successful social media campaigns, like the Ice Bucket Challenge, which has raised awareness and money for ALS in just a few weeks. In this way, Yao Ming hopes to uses social media as a means to reduce the demand for ivory and rhino horns in his "Say No to Ivory and Rhino Horn" campaign. Yao Ming, a former NBA all-star player, has traded in his fight for rebounds for a fight to save the lives of rhinoceros and elephants. Ming is by far China's most recognizable athlete and still remains a popular figure in his home country of China. Ming is also a long-time animal rights activist and has previously launched a campaign named "Say No to Shark Fin Soup." Like his current campaign, social media was an integral part if the strategy. In this movement he was able to persuade his fellow countrymen to give up shark fin soup, which is one of China's traditional delicacies. Consequently his "Say No to Shark Fin Soup" campaign reduced the consumption of shark fins by fifty to seventy percent (WildAid). Ivory in the Chinese culture is used for lavish gifts, jewelry, guns, and sculptures. It has become a status symbol for the middle and upper classes. Many Chinese, however, are unaware that in order to harvest the ivory from an elephant it must be killed. The Chinese word for ivory is xiangya, which directly translates to

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