Handson Tran English 9C Mrs. Fox 4/14/13 The Cause to America’s obesity epidemic We have been reading articles based on the prompt which is “what causes America’s obesity epidemic”? Based on the articles, they explain America’s obesity epidemic and how it is caused by fast food from fast food restaurants. The articles “Not so Happy Meals”, “By any other name, it’s still a supersize” and “Fast Food aspires to fast casual” are different but they are on the same concept which is America’s obesity epidemic. Fast Foods provide different ingredients to people obese. Each article talks about either how, what, and why they are serving customers fast food that are making them obese.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Because the Food and Drug Administration regulates the claims made about foodstuffs, these companies are forced to be creative and come up with witty advertising techniques. In this advertisement for Oscar Mayer bacon, the advertisers use a specific color scheme, skillfully selected words, and a cleverly orchestrated setting to convince the consumer that Oscar Mayer bacon is delectable and superior. Yellow and red are the two most prominent colors in the advertisement. These colors are commonly associated with hunger and a desire for food in the Western world. A prime example of this color usage is the colors of McDonald’s fast food restaurants.
I wanted my learners to not only learn something new but feel that they had achieved something new. I chose a variety of teaching methods which was a mix of visual, audio and kinaesthetic learning approaches. Learners were given hand-outs of the recipe and were able to give feedback of ways the recipe could be changed; a flipchart was also used to take down any points given. An example of the cake was shown and students were able to taste the cake, and were then able to identify the ingredients they can taste and see. Learners were able to reflect as a group on how the cake looked and tasted and how they would do things differently next time.
External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas. Fast food restaurants (such as Chipotle) that offer fresh quality ingredients are a threat to other regular fast food restaurants and are viewed as main attributable loss of customers. However the top competitors are able to offer and same services as Chipotle. Threat of Substitutes: Moderate Chipotles food offerings can be substituted with store bought ingredients. Also with the increase in stores offering a selection of organic ingredients, customers can opt to making their own burritos at home.
3.1 Issues faced by Saxonville The Sales of Sausages are on a General Downward Trend (0% volume increase); Saxonville has a double digit decline. The breakup of the products was as follows: • Bratwurst (70%), • Breakfast (links & patties) (20%), • Italian (5%) • Store brands (5%) 3.2 Result of the research on consumer behaviour carried out in 2001 The sausages were eaten at Special occasions. The number of people having it for breakfast was on the decline. 3.3 Features of Vivio (Italian Sausage) They were made locally, marketing it as fresh was an inherent requirement and it was considered as Authentic Italian heritage. 3.4 Steps taken to conduct a research on consumer behavior • To understand the behaviour and needs a Qualitative research was conducted with Target Customers.
This responsibility also needs to be the leading factor in the lawsuits that are being filed against fast food companies because of childhood obesity. We are all aware of the health risks associated with eating these kind of meals and although children are left with little choice at times as to what to prepare themselves for breakfast, lunch or dinner, there are healthier alternatives for preparing meals which are also cheaper to purchase than fast food. With all the information available on the Internet, brochures at fast food restaurants and other nutrition tips at these establishments we need to hold ourselves responsible for our health and stop blaming the fast food
Both private and publicly owned institutions that have not kept the public sufficiently educated on the dangers of eating the products they serve or produce; these companies have made millions of dollars on the sales of fast food, junk food, and sugar drinks. As a nation we should be stressing physical activity in home and at school, however, recess is being systematically eliminated, while games and sports equipment is being sacrificed for other costs. The fast food industry has done a wonderful job in making children want fast food and convincing parents that fast food meals are a nutritious alternative to cooking meals at home and they are quick, easy, and affordable. “Advertisements often portray unhealthy eating messages to children. As many commercials are for fast food, soft drinks, and cereals sweetened with sugar, one could argue that children are encouraged by the media to consume high fat, energy dense food” (Ebbeling, Pawlak, & Ludwig, 2002).
After decades of lies and industry propaganda, the truth is finally coming out: junk food kills. Even after the effort of some states to tax soda pop, require healthier school lunches, or mandate calorie information in chain restaurants, obesity rates are still growing. Studies have shown that school organic gardens, salad bars and healthy lunches improve the health and academic performance of young people. Healthy eating habits and gardening skills nurtured and developed at an early age most often have a lifetime impact. A 100% tax on junk food and beverages would help pay for the collateral damages of this industry: the $150 billion in diet-related disease and health-care costs now incurred by the public and taxpayers for obesity and diabetes.
Similarly the president of the United States signed ‘’calorie labels into law when he signed the health care act’’, the introduction of calorie labels made it compulsory for all restaurants and food manufacturers to add a calorie count to all the foods that they serve. These calorie counts impact Burger king both financially and competitively; since the no. of calories in different foods of Burger King would be made present to consumers, they would maybe be reluctant to purchase these foods due to the high amount of calories (which contributes to obesity), as a result the sales revenue of Burger King may drop and consumers might eat at restaurants, which have a lower no. of calories in their foods. So therefore the introduction of new laws impacts Burger King in many ways.