Saxonville Sausage Essay

652 Words3 Pages
Affect According to Chapter Two in our textbook, “affect refers to (people’s) feelings about stimuli and events, which whether they like or dislike.” We also learn in Chapter Three that there are four types of affective responses: emotion, specific feeling, moods, and evaluation, in which those affective responses are especially important for so called feeling products. In the case we are looking at right now, Saxonville’s Italian sausage may be a feeling product because the Italian foods are associated with family, which might influence people’s opinions positively when the consumers consider “family” as an important component when they prepare meals. Our target market is women who not only want to prepare healthy, easy and creative food, but also want their families to enjoy the meal. We want to make them feel good about our product, and the most important goal we are trying to achieve is making them feel good and confidence about themselves after using Saxoville’s sausage when they see how their families love the meals they prepared. One of the most important and the most basic thing we need to do is to make sure that our sausage quality is good and consistence. Providing good product quality will be the simplest and the most fundamental requirement to have to make people feel good about Saxonville’s sausage, and want to repurchase our products. We also want to make linkages between “sausage”, “happy family”, and “quickness”, which will make our target market, women, feel good about themselves. They will continue purchasing Saxonville’s products when they feel that they will be able to make appealing meals in a short time and the entire family- adults and children- would love to eat. We want them to be happy and feel good when they use and think of Saxonville’s products. Like what it says in the case, “we will tap into the consumers’’ core life value and
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