Savvy Consumers Essay

2722 Words11 Pages
Topic: Consumer Theme 4: dedicated followers of fashion? The savvy consumer and the sucker consumer. Question: Are teenagers the new sucker consumer? The influence of society on their identities. Abstract: This study will investigate teenager’s attitudes towards fashion and how they have become a duped consumer to all the brands and the corporations in society manipulating them to consume all they can and want. The sucker consumer: a person who is easily cheated or deceived. A person who is irresistibly attracted by something specified e.g. a sucker for shopping.1 This is a case study of the ways that we as teenagers are duped into buying the latest trends and keeping up with fashion on a day to day basis, this study will show how we are manipulated by the media into wanting to buy fashion and the latest trends that we don’t actually need. The impact of the media on the clothing interface, altering a teenager’s identity: helping a teenager to create ideas and express an opinion which leads to new wants and purchases, innate shopping trips and encourage teenagers to select their clothes according to the current trend or a certain look. I conclude that the media has a big impact on the presentation and the identity of teenagers and are a major influence on teenagers spending so much on clothes that they actually don’t need but it’s because the media advertise that they need it that they go and buy it. Background- fashion- started many years ago, but fashion trends mainly come from two sources: the runways and the streets. The major designers show their fashion on the runways and the people who design the clothes you see in stores pay attention to the trends in those collections and will incorporate those trends into their companies. If 0the brand is a trendy brand geared towards teens, they also look at what the teenagers in the major cities are
Open Document