Satisfaction Of Tourists Inthai Traditional Market Essay

1791 WordsFeb 16, 20128 Pages
Behavior and Satisfaction of Tourists Visiting in Thai Traditional Markets *LAMSON LERTKULPRAYAD Business Administration Department, Faculty of Social Social Science, Srinakharinwirot University, Thailand ABSTRACT The study of behavior and satisfaction of tourists visiting in Thai traditional markets (Bann Mai Market and Amphawa Floating Market) is essential to improve the residential entrepreneurs’ marketing plans conglomerated with tourists’ demands while synchronizing the balance of sustainable conservation of nature and social environment. From in-depth interviews and questionnaire survey, the stakeholders still satisfied with management of environmental conservation, but with quite rapid over-development of these tourism destinations, some environmental pollution had been shown. In terms of marketing, tourists need all involving stakeholders to more concern with pricing of products and services that should be more negotiable. Convenient parking lot, variety of media advertising, interpretation of useful tourism information, and more discount promotion of goods and services could be more benefits and add up more tourists’ satisfactions. Moreover; the traditional markets ought to adjust their plans to set up a shopping zone for the segment of higher income tourists and more traveling activities to expand their shopping time. Key Words: tourism marketing; Thai traditional market; sustainable conservation; Bann Mai and Amphawa floating market INTRODUCTION From statistics of Tourism Authority of Thailand, the numbers of domestic tourists are increasing continuously by the efforts of Thailand domestic traveling promotion projects started in 2002. The domestic tourists could have a chance to touch the beauty of their own mother land and absorbed the values of domestic tourism destinations. Especially starting in the ‘Unseen Thailand’

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