Sandwich Blitz Essay

1653 WordsFeb 23, 20157 Pages
Sandwich Blitz, Inc. Sandwich Blitz, Inc. is a small growing specialty sandwich shop chain in a large metropolitan area. The business is owned by Dalman Smith, who is the President and Chief Executive Officer (CEO) and Lei Lee who is the Vice-President and Chief Financial Officer (CFO). The company currently operates eight free-standing sandwich and beverage shops located near three universities, one hospital, and four high-traffic office complexes in the metropolitan area. The firm serves mostly upscale breakfast and lunch customers and specializes in organically grown food ingredients and health-conscious beverages. Currently, the firm such models were in operation in his local area. After considering the idea for several weeks, Dalman approached his long-time friend Lei Lee, a CPA working within the insurance industry with his idea. Lei considered the idea a good one but was concerned with the overhead expenses involved in leasing and developing retail commercial space in the expensive urban area. One day, while driving to work, Dalman noticed a small, free-standing prefabricated building located on a piece of land adjacent to a shopping center. Suddenly, he envisioned the Sandwich Blitz model- small space, great location, negotiated low costs on small parcels of land unsuitable for most commercial purposes and most of all, great healthy food! Dalman couldn’t wait to show Lei this model. Within three weeks, Sandwich Blitz, Inc. was born. The sufficient start-up capital was evenly split between Dalman and Lei. Dalman was able to obtain a loan using his house for collateral and his personal credit line for most of his share. A gift from Dalman’s father completed his share of the funding. Lei was able to use her substantial personal savings to finance her share of the capital. The first lease of land was signed and a prefabricated unit was ordered on July 21,

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