Therefore, companies employ various strategies to advertise and sell their products or services. Companies try to promote and sell their products to customers that they have identified in a target market. They implement marketing strategies to help accomplish the goal of profitable sales. Hence, marketing strategies are vital to the success of the company and the marketing strategy that a successful company employs will seek to overcome shortcomings and increase the company’s revenue. Lane Bryant is one such retail store that has developed marketing strategies that has made them one the most profitable retail stores for women who are larger in size.
These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
To be profitable, consumers have to be aware of new products and purchase the items; this is how companies increase revenue. Being able to effectively manage the four Ps of the marketing mix are crucial to the success of the new product or service being marketed. The four Ps consist of product or service, place, price, and promotion (Kotler, & Keller, 2013). By using the four Ps marketing mix, it assist in how your company decides to market a new product or service; and tests current marketing strategy. This concept works both domestic and internal markets; for international markets, various cultures will have to be researched and adjustments made to integrate the products or services successfully into the market (Kotler, & Keller,
This then triggers a sudden increase in private investment. Private investment brings a range of benefits into the area including: more high quality public services and transport, new housing and hotels which helps create this new ‘global brand’ for the area which of course leads to even more inward investment to the area and so on. One of the main, most recent, examples of this idea of using sport as a catalyst for rebranding has to be the 2012 Olympics. With all else mentioned above related to private investments and its benefits aside, the 2012 Olympics created a feel-good factor for many of the local residents in east London. This was achieved by the constant promise to the local people of great improvements to their lives, and through other things such as the new recognition to their area, the physical environmental improvements to their area and the new jobs being created all contributed to the widespread feel-good factor.
To achieve these strategic targets, P & G plans to achieve by improving and touching the lives of more consumers, in more parts of the globe. The company will also influence its core strengths in leadership to generate competitive advantages that are vital to winning in the consumer products industry. The driving forces of: brand-building, innovation, customer knowledge, and go-to-market capabilities will permit P & G to accomplish their targets. The company is motivating productivity in all aspects of the business through an arrangement of digitization, integration, and simplification. The company is also strengthening the quality, extent, and depth of leadership on all levels of the organization to make a more real-time, demand-driven and future-focused business (Procter & Gamble, 2011).
The objective will also be met as more sales from the majority of the British public will result in more profit to re-invest in the company. Walker’s promotional mix here of using the outer packaging as a space to advertise, describe and explain details about the company is a very sturdy and effective use of promotion. This is because the product goes out globally to all major retailers and as well as selling the product for revenue it is also used as a large space of free advertising each promoting the Walkers brand. Promoting the brand in such a way will easily rank their brand above other competitors and therefore resulting in further sales and profits, completing Walker’s main objective. Price The price is another valuable tool for promotion as it determines how much customers have to pay for the product.
Costco Wholesale Corporation Part II Costco Wholesale Corporation is an extremely competitive industry. The following writing will discuss the financial health, technological advantages, globalization, and conducting benchmarking analysis in comparison to Wal-Mart and Target Corporation. To manage financial statements efficiently is by means of income statement, balance sheet, and cash flow. The technology has advance and made developments through the year, technological advantage in Costco Company is helping the progress for success. Globalization is the key to survival that allow to a company to be competitive and offer diverse services and convenience to consumers.
AST1 Task 1 305.6.2-03 Company S, as a new manufacturer in the motor scooter market, must develop marketing strategies to ensure the continued motivation of its new channel partners, in order to secure sales and garner its share of the marketplace. These channel partners have a strong loyalty to the competitor’s products; but with the proper mix of sales strategies, Company S will be able to penetrate the marketplace and develop strong and lasting sales partnerships. Five Strategies for Motivating Dealerships as Intermediaries of Company S: 1. Incentive Programs Company S will provide a strong incentive program for the dealerships, such as quantity discounts based on the number of scooters the dealership sells. The more scooters the dealership sells, the lower their cost to purchase the merchandise.
By focusing on the opportunities created by this current consumer trend, the belief is they can expand the current market shares. Lowe’s can continue to deliver the great values that customers have come to expect while maintaining their reputation for offering innovative products and always striving to create a superior shopping experience. To deliver an even better experience at a value, they continually look for opportunities within their corporate office, field support and stores to work more efficiently. For example, Lowe’s refines their product categories based on the role each plays in their overall merchandising portfolio. This allows them to allocate resources, like inventory and marketing dollars, to optimize the portfolio.
Home Depot uses ecommerce because it provides a win-win situation for both the retailers and shoppers. This situation enables the companies to generate additional sales while broadening the company’s existing customer base globally. Moreover, it also enhances the visibility and reputation of the retailer as a global firm offering great fashion and value at the same time. 14. What is your passion?