Samsung Smart Tv Essay

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Introduction The television industry seems to have fallen into a downward slope over the past five years as revenues have fallen 49%; however, at the same time, volume sales have actually increased (“Televisions”). This anomaly was due to an overproduction period that resulted in a price dive for TVs, which consumers were more than eager to snap up at such low prices (“Televisions”). Though revenues are expected to continue decreasing for the time being, interest in televisions with new and more numerous functions (such as the Samsung Smart TV) are expected to create an upturn in both the revenues and the sales of televisions between 2015 and 2017 (“Televisions”). Currently, Vizio, LG, and Samsung sell the majority of television sets, accounting for 44% of the television market collectively (“Televisions”). Vizio, the newest brand, is considered the low-cost brand, and is right behind Samsung in terms of volume sales (“Televisions”). LG and Samsung, on the other hand, are considered technology leaders; both companies released Smart TVs in 2012 (“Televisions”). Both Best Buy’s and Wal-Mart’s brick-and-mortar stores weigh in as the distributors selling the highest number of TVs, while online retailers as a whole are struggling due to consumers’ wariness of online purchases (“Televisions”). New television purchases are planned for 50% of households with children (“Televisions”). While “married with children” households spend the highest dollar amount per television set, “single with children” households contain the largest number of individual TV sets (“Televisions”). Men are more likely to purchase a television set than women, and consumers aged 25-44 show the most interest in keeping up with the latest technology (“Televisions”). Smart TVs have become a hot commodity as they represent intriguing innovation and top-notch machinery. They

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