1. 2011 2012 ROCE = 30% ROCE = 34.58% Gearing = 32% Gearing = 28.2 % Asset turnover = 4.83 Asset turnover = 2 .38 Appendix A gave me a overall view of superstyles profitability and asset turnover. In 2012 superstyle has increased its return on capital employed by nearly 5 %. This is an advantage for the business, as it states that the business gets more money back from their money invested in 2012. Not only the ROCE has improved, the gearing ratio has decreased by 4%.
The methodology probes feelings about a brand, notably how integral a brand is to a person’s life and how often and naturally a brand comes to mind. On the upside for Apple, it scores higher for people with salaries of over $50,000. But separate studies show that both Samsung and Microsoft are taking the consumer brand battle to Apple and winning. Forrester reported just before CES that Microsoft was the leading consumer brand in consumer tech according to its True brand compass research, with Apple inching ahead of Samsung in brand resonance but not in trust where they are level. The TRUE methodology claims to measure how trusted, remarkable, unmistakeable and essential (TRUE) brands are to consumers.
MARKETING ASSIGNMENT – 3 Case: BARCO PROJECTION SYSTEM (A) GROUP – 5 Date: 31/8/2015 PROBLEM STATEMENT (Max 100 words) Barco is a small company that focuses on differentiable products and R&D. It has established itself as a master in the niche because of its scan rate. However, it might lose 75% of its forecast 1990 profits because of Sony’s 1270. The projector 1270 is better than Barco’s BD and BG projector and also costs lower. Sony is also merging both the graphics and data segment which threatens Barco’s market segmentation.
A couple of points to look at include the fact that utility expense increased 11% year over year. Considering the fact that production, sales and selling expenses were down this could indicate inefficiency in the company. The company also significantly cut back in research and development. In the previous period this was one of the fastest growing expenses. This may have been for any number of reasons, however if this was cut simply to conserve cash it could result in slower growth in the long term.
The 33% increase showed the strength of the company, but the huge drop in sales demonstrated how Competition Bikes, Inc. (CB) struggled to attain a surge in its revenue which is the result of the 15% decline in sales caused by economic situations. The rise of cost of goods sold (COGS) by almost 32% contributed to the rise in net sales for Years 6 and 7. During Year 7 and 8, CB had an almost 15% drop in COGS which resulted in a bad year for the company. However, COGS remained less than the company’s net sales which is always a financial plus. Overall, a rise in revenue and reduction in cost adds to CB’s profitability in Years 6 and 7.
Everyday over 10,000 new electronics are purchased. iPhone and Android being the top two, Apple and Samsung have gone head to head in competing for the best product. Apple seems to keep their consumers coming back. Making Apple the top most purchased product in the U.S. Meanwhile Android is not for behind.
MKTG Management 9/8/2011 Coach, Inc. Case Study Executive Summary (Problem) The global luxury goods industry consists of men’s, women’s and children’s designer apparel, fine watches, jewelry, and leather goods and generated revenues of over $105 billion in 2005. U.S. companies held a 14% share of the market following Swiss, French and Italian companies who accounted for 19%, 22% and 27% market shares respectively. The market in the U.S. has grown recently in part due to the weak state of the U.S. dollar; companies are able to benefit from the converting of the international currency back to the U.S. currency. Buying habits of U.S. consumers have also characterized the growth of the industry. Middle-income consumers have begun to desire products with higher levels of quality and style.
Assessment Task 1: Identify marketing opportunities PART A 1. Market and business needs 1. Market share and competitors’ information Recent years have witnessed a fundamental shift in the structure and dynamic of the global smart phone landscape. Apple is a notable exception to this dynamic, but has nonetheless created an ecosystem in which its strength in content and services is helping to create industry-leading profit margins for its hardware. A third of the value of the smart phone market today is captured by Apple, which had a 28 percent operating margin in 2013, while the majority of other first- and second-tier manufacturers — with the exception of Samsung — hovered around the zero profit line.
There have been 5 fastest-growing economies in the last three decades: Singapore, China, South Korea, Hong Kong, and Taiwan. All of them started their economic growth with undemocratic governments. With that being said, is it fair to say that totalitarian governments produce better functioning economies than those that are democratic?! Another reason Indonesia’s economy has failed is because foreign organizations are not interested in doing business with a country dealing with corruption, deprived infrastructure, untrustworthy legal systems, idle economic growth, and high crime rates; combining these problems, along with an increasing unemployment rate, caused an overall decrease in in the value of goods and services produced by the country (Gupta, Wakayama, & Rangan 2012). India’s traditions make it hard for the democratic government to set and enforce strict rules regarding politics.
According to Reisinger (2012) the adoption of mobile platforms of computing is “ten times greater than PC adoption at that technology's rapid-growth phase in the 1980s.” The growth in these technologies has allowed many companies to utilise the use of information systems that reduce the number of people the company needs to employ. The ethical framework of act utilitarianism can be applied to a company’s decision making process of employing technologies that either reduce the number of employees or reduces the rate of job creation. Unemployment is not just caused by the direct loss of a job but the decrease in job opportunities, “impressive advances in computer technology… are largely behind the sluggish employment growth of the last 10 to 15 years.” (Rotman, 2013). “Utilitarianism is a normative ethical theory that places the locus of right and wrong solely on the outcomes (consequences) of choosing one action/policy over other actions/policies” (Cavalier). The utilitarianism ethical framework is used to analyse the positive effects of an action outweigh the negative effects.