* Our Goal: * Siri is now still in beta version so our most concern is to develop its response to the user voice commands and make it becomes an official version. * Successful in designing a new shape for the next version of iPhone. 3. * IPhone 4S has come to the market at 14th October and it has a lot of new improvement compared with the previous model, iPhone 4. Such as: A5 dual-core chip which is twice faster than the old one, 8.0 megapixel camera that can record a 1080p HD video and take incredible high quality photos for a mobile phone, iOS 5 with over 200 new features, ICloud which will sync data automatically through Wi-Fi to your other iOS devices or Mac and finally, the phone digital assistant - Siri.
It started out as a regular 2G phone, and now its move on to 3G, 3GS, and now 4G if your in the right locations. Seeing as how the iphone has been on top for so long then that can only mean the cell phone company the iphone is with is on top with it. That would be at&t which started off a long time ago as cingular wireless. Apple and at&t made a long term deal before the iphone was put on to the market. Now that apple has become one of the top notch sellers of the world they are starting to spread their business horizons.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
While these products are highly successful Microsoft continue to push the envelope to create and improve products that are synchronized with tablets, PCs, game systems, and phones in businesses and consumers to increase their productivity. Identify Strategic Initiative. Microsoft
AT&T has strengths that help to keep them as one of the top two providers in the cellular communications industry. They are currently the United States’ largest providers of broadband service. They have established an extremely capable wireless network with International Mobile Telecommunications-2000 cellular coverage, better known as 3G. They have established a large consumer base from their popular brand name from years of reliable services even outside the cellular communications industry. They have for years owned the exclusive rights to the Apple iPhone which has become one of the most demanded and popular consumer electronic devices in years (“Next Generation Integrated Communications Products”, n.d.).
Marketing Techniques In recent years Apple has diversified their business massively, increasing their sales and effectively battling, but edging it, with Samsung for the phone market. Apple has penetrated the market by using network companies such as O2, Orange and 3. When you sign a contract with either of the network providers, most commonly a 24 month contract will see you paying a monthly fee for your service. When penning the contract you will see yourself with an iPhone 3GS… 24 Months later the provider will give you the option to upgrade to a better device, this will see yourself with an iPhone 4S. What I have just described is the process of getting an upgrade at the end of your contract, this is how Apple penetrate the market as when you upgrade, you will most likely go with a newer version of your old phone as you are used to the operating system and how the phone works.
Looking ahead she sees a lot of opportunities to bring value around the world. TJX has one of the widest range of demographics in retail. TJX believes that they will gain more U.S and international market share. They plan to become more aggressive toward marketing to attract new customers for the up-coming year. They also plan to upgrade the shopping experience by offering new and exciting initiatives.
The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad. Those products` popularity helped Apple to become one of the top companies in the world. (Dougherty,2010) Organisational culture There are numerous definitions for organisational culture. For example, Mullins described it as “The collection of traditions, values, policies, beliefs, and attitudes that constitute a pervasive context for everything we do and think in an organisation.“ (Mullins, 2010, p.739) In easier words, corporate culture shows, how things are done in the company. Taken into account Handy`s four types of organisational culture, Apple Inc. has a mixture of power and task cultures.
Consequently, Apple products are now known to headline trends in the industry and have established brand loyalty. In order to fulfill the needs of customers,
Android VS IOS Apple has always been a respected and desired name in the world of mobile technology but with further developments in field, Android is also a name which is very much appreciated by the users. Where Android is a Linux based operating system, IOS is based on UNIX. Both have equally promising efficiency. In sales Apple has always beaten its android competitors but the growth of Android has skyrocketed in few years because of its more compatible user interface and easy to deal with software. On the one hand IOS users have access to most of the paid applications; Android makes it cheaper for their user by including third party other than its app store (Google play), it has also provided some Google widgets to please its user and make the experience of Android more comfortable and reachable.