Samsung as Global Leader

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Global High-Tech Leader Samsung Electronics Executive Summary The distance of the most and least productive in the world remains wide and the competition has more demanding. In these situations, globalization is an efficient solution to many firms. Now many firms select their mission to be “globalization.” Samsung Electronics is one of the most apposite examples to demonstrate what the global firm and global manager are. Ever since it was founded in 1968, Samsung Electronics has emerged as a strong player in electronics industry. For the average sales, in 1970’s it was $0.5 billion dollars. But in the 1980’s the average sales almost quadrupled showing $1.9 billion dollars. But this is nothing to surprise compared to 1990’s. In the 1990’s average sales increased dramatically. Samsung recorded $16 billion dollars. In 2004, Samsung Electronics made a milestone in its history; Net income of $10.3 billion dollars. What makes Samsung Electronics so successful in a short period? Samsung Electronics leads the global market with the mission, “Priority to human resources”, “Economics contribution to the nation and the world.” Samsung has inspired sound crisis awareness to its employees and has taken bold steps toward high quality of products and services with “New management for change and growth of Samsung”. After a rigorous investigation, we conclude that Samsung Electronics’ success as a global company is based on its global strategy, strong leadership, and efficient and innovative organization. These characteristics consolidates its global competitiveness through enhancing global positioning, strategic efficiency, and operational efficiency, being firm grounds for growing into a leading company in the global context. 1. Definition of ‘global’ firms and ‘global’ managers 1.1 What is a ‘global’ firm? Global Firms evaluate their most

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