Samsung and the Theme Park Industry in Korea

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YANG Hao Achat Internationaux et Logistique Class2 Samsung and the theme park industry in Korea 1. Is the global theme parks industry an interesting industry to be in ? Yes. Because that is big industry have a huge profit for firm .Regarding Rivalry between established competitors. They have lots of competitors in this industry on the world; also have lots of potential market to provide more business opportunity. Base on diversity of competitors, they are diversified rather than specialized in this domain, they are also have theme parks conception, but have different design idea to keep their value. That’s a useful way to keep old customers and attractive way. Strategy is industry development, to be concentrated on the running operation and considerate the main direction of films. They also have product differentiation or service differentiation in global theme parks industry, there are significant product differences and brand identities between the competitors. Ex: Disneyland company, they have brand identities, establish in different counties. That is a variety of parks and attractions theme industry, with a different approach to drawing crowds. That’s a big capital requirement in this industry. From the detail survey table analysis, we can realized that a master plan to invest about $300 million in Farmland. With over next two years was being developed. But it also need more finance budget to deeply developer into master plan, they are find corporate sponsorship of the other company within the Samsung Group. a) Rivalry among existing competitors Is the industry growing rapidly? No, it grow slowly and it cost many years. Concentration Do the 4 biggest players have together more than 80% of market share? No, the 4 biggest player have about 30% of market share. Diversity of competitors Are competitors all of approximately the same size? Yes, they are

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