Samsung Essay

3477 Words14 Pages
Contents 1.0 Introduction 2 1.1 Case Synopsis: Main Issues of the Case 2 Case Overview 2 Methodology 3 Critical Details of Case 3 1.2 Samsung Motivation for Diversification 4 Non- Economic Motivation 4 Economic Motivation for Samsung 5 1.3 Strategic Management Process in Post Crisis Environment 5 1.4 Strategic Management Analysis 6 1.4 (a) S.W.O.T Analysis of SMI 6 Strengths of SMI 6 Weakness of SMI 7 Opportunities for SMI 7 Threats for SMI 7 1.4 (b) Porter’s five Forces 7 Threats of New entrants 7 Power of Suppliers 8 Competitive Rivalry 8 Power of Substitutes 8 1.4 (c) Value Chain Analysis of Samsung 8 Operations 10 Inbound logistics 10 Outbound Logistics 11 Marketing and Sales 11 Customer Service 11 1.5 Samsung Strategy 11 1.6 Conclusion 12 REFERENCES 13 Strategic Management Case Study: Understanding Samsung’s Diversification Strategy 1.0 Introduction According to Lee and Lee, (2004) Samsung Group is South Korean based conglomerates with headquarters in Samsung Town, Seoul. Samsung chaebol (business conglomerates) has multiple subsidiaries affiliated in different business venture under the brand name of Samsung. Samsung was started by Lee Byung-chul in 1938 as a trading company, within three decades of its start, Samsung invested in numerous portfolios which includes food processing, textiles, insurance, securities, automobiles and consumer goods retail business. Samsung group has emerged as a largest global conglomerate however mobile phones and consumer electronics has emerged as a most important segment of their income. According to Samsung Annual report, (2013) Samsung emerged as a fourth largest technology company in terms of market value with the revenue of US $327 billion. Samsung group comprises of more than 80 companies operating in highly diversified areas which includes construction,

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