Samsung Essay

578 WordsApr 29, 20123 Pages
Samsung rolls out new interactive Smart LED and Plasma TV sets SAMSUNG Malaysia Electronics Sdn Bhd recently launched its latest range of interactive Smart LED and Plasma TV sets alongside a new range of home entertainment systems and Blu-ray players. Working across its home entertainment product portfolio, Samsung has removed the barriers that exist between devices and content to deliver a smarter, simpler and more connected life for consumers. Samsung’s range of futuristic Smart TV sets offers consumers three life-enriching, highly interactive solutions in the form of Smart Interaction, Smart Content and Smart Evolution. Smart move: Kwon (left) and marketing director Jimmy Tan launching the Samsung products “The lifestyles and demands of the consumer today are rapidly changing and the technological landscape is fast advancing. Consumers are looking for innovative products that enrich and accommodate their lifestyles, be it for entertainment, personal or corporate needs, and this creates exciting growth opportunities for new markets,” said Samsung Malaysia Electronics Sdn Bhd managing director Kwon Jae Hoon. “Samsung envisions the TV as the central screen of the home, bringing family members together in this individualised era. Unlike other devices, the TV has the largest screen and the power to deliver truly unique and touching experiences. With the Samsung Smart TV, television will be the centre of the family, sharing people’s memories and events. As a family member, TV will understand you and your family. This is the future of Smart TV,” added Kwon. The products showcased at the launch — Samsung’s flagship LED ES8000, ES7500, ES6800 and Plasma E8000 series TVs — received CES 2012 Innovations Design and Engineering Awards. Samsung’s cutting-edge Smart TV technology is set to redefine home entertainment. Smart Interaction is an intuitive

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