BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
C. Marketing is concerned with generating a single exchange between a firm and a customer. D. Marketing begins with anticipating potential customer needs. 4) Which of the following statements regarding marketing strategies is FALSE? A. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm.
How do marketers obtain primary data? Q. By using trend analysis, exponential smoothing, and the Delphi technique R. By using observation, survey, and controlled experiments S. Cy using private data, government data, and internal data T. By using marketing information systems and business intelligence 7. Which of the following consists of factors that influence consumer buying power and marketing strategies? U.
Your goal for the Hubspot case is to recommend how Hubspot should go about moving from a mass marketing strategy to a more targeted one. First, see if you can put together a marketing funnel for Hubspot based on the data in Exhibit 1 in the case. What’s the conversion rate for each node in their marketing funnel? What does this funnel suggest about the relative effectiveness of inbound vs. outbound marketing? Should Hubspot add more outbound marketing despite their philosophical concerns?
If you were looking for alternative approaches for Petrie’s customer loyalty program, where would you look for information? Where would you start? How would you know when you were done? I would start similarly to what Jim did. I would start with Interviews of both employees and customers but I would also add some direct observation of the use of the current system so I have some sample data to show what the current system is capable of and how employees tend to use it.
What value does Arrow add to its suppliers..? What value does it provide its customers..? You must consider here what Arrow sells to whom and where it makes money. 4. How would the Express Parts proposal affect Arrow’s business model, its selling effort, and its profitability..?
It’ll allow the company to understanding existing customers. Market research determines the essential tools which adapts a business strategy for the best results. When a business like M&S conducts primary market research, they gather one of either two types of information; exploratory or specific. Exploratory research is an
To do this it will be necessary to review the actual customer data for the service in question for past periods. Customer service data helps identify the factors, both positive and negative, that influence new business. By understanding the relevant patterns and conditions it is possible to create new customer service delivery plans that maximise desired influences while minimising those that are undesirable. ASSESSMENT ACTIVITY 3: Describe the process for researching customer needs and analysing and interpreting the outcomes to establish business options and opportunities. Consideration of past performance and analysis of the new data and records currently held in the organisation will give