Sample Essay

356 WordsFeb 7, 20122 Pages
Sample Magnum was launched in the UK in 1987 and in Ireland in 1990, making it the first widely available hand held indulgence ice cream in both countries. Since then, Magnum lovers have been treated to an array of delicious flavours such as Double Chocolate (1996), Double Caramel (2000), Yoghurt Fresh and Magnum Intense (2002). Then there are the unforgettable limited editions titled '7 Sins' (2003) and '5 Senses' (2005) that escalated the indulgence credentials of Magnum to giddy heights! In 2006, Magnum relaunched Almond and Mint and refocused on the core range (after all, classics never really go out of fashion). Most recently, Magnum Gold?! was launched (2010).Our first "Golden ice cream" - cracking golden-dipped milk chocolate covering smooth Madagascan Vanilla ice cream with a swirl of delicious caramel. Now into 2011, Magnum introduces the deliciously decadent NEW Magnum Ecuador Cocoa and NEW Magnum Ghana Cocoa made with specially selected cocoa beans from Rainforest Alliance Certified™ farms. * Worldwide, over a billion Magnum ice creams are sold every year! * Last year over 33 million Magnum Mini were devoured across the UK * 'Win a Luxury Break Every Day’ promotion used enough competition sticks to stretch from London to Paris and back 10 times! Vitality is at the heart of Unilever. Our mission is to meet everyday needs for nutrition, home hygiene and personal care with brands that help people feel good, look good and get more out of life. People choose our brands because they like them and they trust them to deliver their promises. They know they will help them feel good, look good and get more out of life – in a word they are choosing vitality. Brands under uniliver To name just a few examples, Flora helps keep hearts healthy, a cup of PG Tips refreshes you, Magnum gives you an indulging treat. You trust Persil to clean your

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