Sabmiller Essay

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Present and Future Strategic Priorities for SABMiller Plc Background Prior to the critical evaluation of strategic priorities and growth strategies of SABMiller, it is necessary to give a brief background for the company. SABMiller appears to be one of the largest brewers in the world. The company produces 6 beer brands that may be found among the world’s top 50 brands. They are Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Grolsch, Aguila and Castle (SABMiller, 2010). In addition, 200 more beer brands are owned by the firm. Furthermore, SABMiller is one of the largest bottlers of Coca-Cola. The company operates in 75 countries and employs more than 70,000 people. SABMiller was founded in Johannesburg in 1895, but today the head office of the firm is in London. In 2009, group revenue was equal to $25,302 million (SABMiller, 2009; Appendix Figure 1). Question1 According to Johnson et al. (2008) and Haberberg and Rieple (2008), strategic priorities of a corporation arise from their vision and business objectives and lead to the relevant strategic options and choices. Furthermore, Johnson et al. (2008) argue that strategic priorities must be stated in accordance with the surrounding environment and strategic capabilities of a firm. This means that they should be adjusted to the set of political, economical, technological, social and environmental factors. In addition, to adhere to the formulated priorities, a company is to obtain the necessary competences and resources (Johnson et al., 2008; Avery, 2006). Prior to the evaluation of strategic priorities, the external environment of SABMiller plc should be scanned with the implementation of the PESTLE framework (Johnson et al., 2008). Discussing the political factors, it can be mentioned that political stability in developing countries where SABMiller operates is growing (Asia, Africa). From the
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