S There a Relationship Between Globalization and Advertisements in World Sports Events?

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Introduction As information and resources circulate across the globe, people’s expression of the human experience becomes a familiar story. Sports appears to be the arena that all people have a commonality, pastimes no matter the name of the game, are humankind’s way of experiencing life and enjoying life. In every culture of the world, there is a sport, a way people have fun or compete for entertainment. So it is not surprising to find the world of sports and consumer product industries partnering in sporting events across the world. Advertisements in world sports events are equally effective in different countries because people are alike in many ways. In our current times, we are more connected to the global world around us and more inclined to be exposed to similar and differing morals, ideals, and philosophies. The coming together of the peoples of the world also brings with it an expansion on world trade, growth in world economies, and a strong sense of identity, cultural, ethnic and national. People are similar in similar ways (International Business Student Value Edition Plus, 2012). Although people are alike in similar ways, people are also different in different ways (International Business Student Value Edition Plus, 2012). People’s identities, likes, cultural and ethnic identities begin to define the details of individuals and the things they like to do for fun. Globalization and its rapidly moving influence gives hope that international sports could begin to open communication lines between people and leaders from many nations. It highlights shared interests among people in different cultures and nations. This also demonstrates that international partnerships are possible for people living in different places and creates a model for international relationships. Corporations tend to use sports to “fuse” their interests with national and
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