Ryanair Swot & Pest

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Report: The Business Environment Terms of Reference This report is being prepared for Fetac level 6 Business Management Course. The report will analyse the low cost airline Ryanair. It is going to look at the external factors influencing the industry with a PEST analysis and investigate the internal factors using a SWOT analysis. The report is written by Antonina Palomba a student from the Business Management course Edenderry. Its purpose is show an understanding of the internal and external environments within which Ryanair operates. Methods of Procedure The Internet was the main source of information for this report, but also a few books from the library were used. Acknowledgements I would like to acknowledge and extend my heartfelt gratitude to the following persons who have made the completion of this Report possible: My Work Supervisor, **, for her vital encouragement and understanding. Our Tutor, **, for her assistance and support. My Partner Damien Whelahan for the constant reminders and much needed motivation. My Fellow classmates for their help and inspiration extended. All members and Staff at Edenderry Youth reach centre. Most especially I would like to thank my family and friends for taking me for who I am and who I am becoming. Introduction This report will look at Ryanair, the organisation’s mission and structure. It is going to look at the internal factors utelizing a SWOT analysis tool, and analyse the external factors using a PEST analysis tool of which influence the airline and its industry . Ryanair is Europe’s first and largest low fares airline. Ryanair has been operating since 1985 starting with just one aircraft of 15 seats to have grown to operate 298 Boeing aircrafts to date. Close to bankruptcy in 1991 Mr Michael O’Leary was appointed chief executive of the company, turning the business venture around a 360 degree of success.

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