Rwt1 Essay

2630 WordsFeb 10, 201311 Pages
Western Governors University New Product Development Horizon Computers Danielle Corley RWT 1 April 19, 2012 Table of Contents Executive Summary ………………………………………………………………………… 3-4 Introduction………………………………………………………………………………….. 5-6 Porter’s 5 Forces……………………………………………………………………………... 6-7 Threat of new competition…………………………………………………………… 6 Threat of substitute products………………………………………………………… 6 Bargaining power of customers……………………………………………………… 6 Bargaining power of suppliers……………………………………………………….. 6 Intensity of competition rivalry……………………………………………………… 7 SWOT Analysis……………………………………………………………………………… 7-8 Strengths……………………………………………………………………………... 7 Weakness…………………………………………………………………………….. 7 Opportunity………………………………………………………………………….. 8 Threat……………………………………………………………………………….... 8 Marketing Strategies…………………………………………………………………………. 9-10 Product Strategy……………………………………………………………………… 9 Distribution Strategy…………………………………………………………………. 9 First Price Strategy…………………………………………………………………… 10 First Promotion Strategy……………………………………………………………... 10 Marketing Mix……………………………………………………………………….. 10 Recommendation…………………………………………………………………………….. 10 Conclusion………………………………………………………………………………… 10-11 Executive Summary This report is commissioned to examine the benefits of our company entering into a new venture to develop a high-end, affordable computer. In order to examine this new venture, we will need to consider the development of the new line, the penetration into the existing and new market and how to create a presence in a new geographical area. We have to not only introduce the new product, but also the process behind the choice. There are many factors that must be considered when examining a new product for development. The overall task can be difficult, time-consuming and costly. In order to create a reliable and innovative new

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