Kmart failed to pay attention to trends and the customers. Their competitors worked at lowering costs and improving customer service, Kmart continued with its strategy to carry as many products as possible and offer promotion after promotion. Even after Charles Conaway took over, he continued expanding the products they carried and did not focus on products that were the most profitable. Kmart underestimated Wal-Mart they had greater buying power, and a more efficient supply chain. At Wal-Mart the supplier relationship focused on establishing strong sales of individual products, Kmart’s suppliers pushed them to sell as many products as possible.
And she also overestimated the profits the bakery can made and the capacity they need. Because the growth of the company is slow and stable, I don’t think that she should choose a much too large building to move in. She didn’t consider the long-term expenses of the building and whether the revenue they made can afford the cost. Therefore, she should ask the professions for advice and consider all the factors that will influence their development. 2.
That is not what they offer or how they have in the past represented their company. I do believe that Wal-Mart could be trendy but this would cost them in sales because customers would decide that they are like the other stores in this market and choose to comparison shop more. Sears also buys in volume and they have a small selection of trendy merchandise. Although they were an American staple I think they are seen to the younger generations as their grandmother’s store. Neither of these stores could afford to try to cater to a small countercultural market due to their size and dependence on the larger medium class market.
Posting openings on the company’s employment website and/or the kiosk is targeted. Since it directed to only the applicants that come to the website/store, it targets only the people that are interested in the company, however, it doesn’t always mean that the best candidates will be the ones applying. The advertising on TV, radio, a newspaper is very open. It doesn’t allow you to really drill down on the type of applicant that is needed. 3) After reviewing the recruiting yield data for Western Washington, it looks as
He also made some key mistakes like buying overpriced networks and not doing research to see what other types of media he could get into. As a CEO or manager of a company your jobs are to satisfy the client and to make the business/company profitable. Canwest was not doing this because they were seeing a decline in the sales of their newspapers and TV networks, but instead chose to ignore these signs and do things their own way. “But its Asper’s largest acquisition that’s causing him the biggest headache” (Hood 2). When Asper acquired the rights to Alliance Atlantis and the popular specialty TV channels such as Food Network, HGTV and Showcase, it was worth approximately $2.3 billion, which Canwest did not have.
Company Q could also could work with other business owners and city government to makes changes to the area surrounding the store. These changes could include a well lit store front, friendly employees, and a well organized store. Company Q would have to make enough improvements to show their customers they care. This could have increased sales and possibly saved the company from closing the two stores. When asked about donating their day old food to the local food bank, the company refused and chose to throw away the food.
T.J. targets it’s stores at highly educated and travelled, but not necessarily wealthy, segments of the population. T.J. has a team of experienced buyers, who does extensive traveling and research before bringing new products into the stores. Moreover, the products are tested and tasted before they are offered to customers. (Palmeri, 2008) T.J. also avoids the middlemen in its supply chain, preferring to deal directly with suppliers and manufacturers by contracting early and by locking down prices. This has been able to ensure them strict control over the price and quality of the products it offers.
They see women as a decision maker of a renovation of the houses. Hence, Home Depot has to modify their strategy to customer responsiveness rather than cost leadership. As a market leader, they are forced to shift their competitive strategy by their main competitor. The pressure from Lowe’s has also caused the company to replace the CEO in 2007. Do international Opportunities exist for Home Depot beyond North and South America?
• There is a high staff turnover, particularly with new members of staff leaving the company as soon as they have been trained. There are particular problems in the East Cheam bistro, with high staff turnover, poor financial results and quality standards not being met. (151 words) Part (b) I have chosen to use a SWOT analysis from study session 2 to analyse the situation. I believe this is useful as it can outline the current problems experienced by the Lodge chain and identify how opportunities and positive factors can be used to remedy these and take the business forward. The concept of a SWOT analysis identifies strengths, weaknesses, opportunities and threats affecting a business.