Assignment 1: Identify Your Competitive Advantage BUS100 26OCT2013 During the course of this paper it is my intent to analyze the strength and weaknesses of Chipotle Mexican Grill in hopes of finding a way that the restaurant chain could boost profit and/or productivity. Chipotle Mexican Grill has many things going for them and against them since opening in 1993 (Wikipedia, 2013). To start with let’s talk about their weaknesses or things they could do better. They don’t seem to be very creative in making new products, they don’t have much of a kids menu, and they’re not that global (Wikiswot). Creating new items isn’t always a make or break thing, but they could still try some new things out every once in awhile.
Even with healthier choices, one cannot be aware of exactly what is in the food cooked in restaurants, while families can opt out of the drive-through and go in to sit and eat together at fast-food establishments it isn't as intimate and the time is rushed, low-cost options on fast food menus cost more than cooking a family meal at home. Pollan writes, “The fact is that not cooking may well be deleterious to our health, and there is reason to believe that the outsourcing of food preparation to corporations and 16-year-olds has already taken a toll on our physical and psychological wellbeing” (106). This essay will prove that eating fast-food threatens physical health, weakens the family, and is costly. Physical health is influenced directly by our meal choices. Choosing to order a healthier meal option at a restaurant is not equal to a home cooked meal made with fresh foods.
Those without transportation are subjected to shopping at convenience and corner stores. Residents with better access to supermarkets and reliable transportation are less likely to develop obesity and more likely to have a healthy diet. But, where healthy food is more costly, sugars and fats are inexpensive and abundant. Families that are low-income try to stretch the dollar by buying cheap foods that are filling. These foods are of low quality, and have been the leading cause of obesity.
However the positive effect of a recession for Tesco is that a lot of customers eat out less and eat more at home which give Tesco an opportunity to increase their output and come up with cheaper alternative meals to getting a takeaway or going to a restaurants. Competing Technology I think the use of technology has made Tesco a top competitor in the market. They have capitalised on the use of online shopping and provide a delivery service through their website www.tesco.com, this is very useful for people who may not have time to go to the shops they can simply order everything they want online. Also I think that the ageing population would also find online shopping more convenient if they were able to assess and utilize the website. Tesco have also set up their own mobile service which is growing in popularity.
Although there are options for drinks, French Fries, and meals, it is suitable to say that menu of In and Out is very limited, compared to other franchise hamburger stores. 3. Effects on market Since burgers from In and Out cost less and taste better, customers who have an option of going to In and Out or to another hamburger franchise tend to choose the former. Also, the limited numbers of menu enables In and Out to still provide burgers quickly
Burger King soon followed in the 50’s and has also received its fair share of lawsuits. Some believe that suing consistently is acceptable because they are using their freedom of using the court system but many believe that it is a frivolous waste of time. Because fast food has become increasingly available, many Americans use the opportunity to eat their food whenever they want it and at a low cost. Yet when the visits are far too often they look for someone else to blame for their mistakes. Take Gregory Rhymes for example.
Answer: 2. Would the Pizza Tracker service influence you to order pizza from Dominos instead of a competing chain? Why or why not? Answer... Save Paper — Words: 628 — Pages: 3 Whole Foods Market suppliers and strives to offer the best prices and loyalty in order to keep them from working with competitive chains. If larger grocery stores such as Wegmans try... Save Paper — Words: 1135 — Pages: 5 Government Policy Research Paper control, they are happy because they are not the ones who need this service or the in order to get by.
If the blame is to be pointed at someone it would have to be the consumer. One reason is that people are not forced to eat these foods. They do not point a gun to our head and demand we eat a half pound burger, a bucket of fries, and a big soda enough to last a whole day. They know it is bad just do not want to make their own food, so they blame companies. Another reason is we have a choice on what we eat on a daily bases.
We cannot turn on the television without commercial after commercial advertising one type of food or another; most of which is greasy fast food that is full of fat. The primary goal of the food industry is to make money with very little concern for what it is doing to the health of Americans. Recently fast food restaurants have tried to add some things that are healthier to their menus, but if you notice they usually add something very fattening and enticing at or around the same time. Most people when faced with the choice of a bland salad or hot sandwich are going to choose the sandwich. Not only does it taste better it is also more convenient.
Use the Boston consulting group matrix to analyze fast eater product portfolio ii) Both burger roles and fried potatoes are in decline, this means that they either need be remarketed in order to keep their market share higher and prevent the decline, also called an extension strategy or they can be left to become dogs. Because of the rapidly falling profitability of the fried potatoes they would be regarded as being closer to dog than Burger rolls. Toasted bacon sandwich provides a constant flow of capital to Fast eaters, and shows no signs of declining, It is a cash cow and the capital it generates can be used to try and save dogs, or more likely used to inject capital into stars or problem children. Cheese and tomato pizza and chicken roles seem to have been ill-advised ventures, with little demand for either of them and almost no sign of growth they would be regarded as dogs. 2) Fast Eater should market a new healthy sandwich, with low calories and carbohydrate count.