Rspca Text Analysis

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Comparing two non-fiction texts Text A is an informative RSPCA website article, particularly aimed at adults or people interested in animals, such as farmers. The website is informing people about how the RSPCA would like abattoirs to have CCTV installed to be aware of how animals are treated before and during slaughter. The perspective of the author is from somebody who works for the RSPCA so you would assume they are keen to support the welfare of animals. Text B is a leaflet which uses persuasive language, encouraging people to stop eating meat. The audience for this leaflet would mainly be meat-eaters, as vegetarians would not need encouragement to be something they are already. The writer is most likely a vegetarian, judging by the topic of this leaflet and how…show more content…
The writer does this because it gives the whole leaflet a more relaxed feel to it and makes it seem not so serious. The leaflet uses direct address and repetition of the word “You’ll”. The writer has done this because it makes the leaflet seem more personal to the reader and might persuade them even more to switch to becoming a vegetarian. Emotive language is also used in the text, when talking about the death of animals, they use the phrase “pain and suffering”, which makes the reader feel more inclined to become a vegetarian. Imperative verbs such as “Improve your health” and “Protect our planet” are used because it feels like an order or that it is something that you have to do. Persuasive language is used a lot in this article, to try and get as many people as possible to become a vegetarian, such as “You’ll stay slimmer”. This leaflet also uses anaphora, by starting their paragraphs/sentences with “You’ll” each time/. This gives a rhythm to their writing so the readers can remember the phrases

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