Rosetta Stone Executive Summary

478 Words2 Pages
December 9, 2014 Strategic Management Executive Summary Rosetta Stone, or the idea of Rosetta Stone originated in the 1980’s and is known for being a language learning system that helps people learn foreign languages. Allen Stoltzfus was the person who came up with the idea along with his brother-in-law John Fairfield and his brother Eugene Stoltzfus. Rosetta Stone offers over thirty different languages in more than 150 countries. Rosetta stone offers a unique way for its customers to learn foreign languages and have been excelling in this market for many years. Rosetta Stone continues to be one of the best foreign language learning technologies today. One of Rosetta Stone’s major problem would be to continue to increase its revenue and implementing new ways upon doing it. Although having a lot of success the past couple years, it is vital for the company to keep with the tradition and continue those numbers to grow. With increasing competition against Rosetta Stone, it has become important to look ahead to the future and see what other ways it can try to generate revenue and attract more customers to their products. Rosetta Stone has to stay up to date with what other competitors are doing as well as their own by finding the easiest and most effective way to learn a new language. Constant updates to their systems is a must and has become vital for Rosetta Stone to continue to improve on the technology they offer as well as the teaching methods. Price always plays a role in what customers would rather prefer so that is always a threat especially when there are other competitors out their than can present a cheaper price for what a customer wants. A recommendation I have for Rosetta Stone would be to construct a monthly subscription plan for customers to learn from at their pace instead of paying for the different levels Rosetta Stone offers. A monthly
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