Role of Ethical Advertising in Building Brand Loyalty Essay

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National University of Computer and Emerging Sciences, Islamabad Department of Management Sciences Role of ethical advertising in building brand loyalty amongst the users of fairness products of Pakistan. A study of past three years (2009-2012) Submitted by Azkah Sameen Tariq Masters of Business Administration 2013 Thesis Advisor Sarah Khan 1|Page Role of ethical advertising in building brand loyalty amongst the users of fairness products of Pakistan. A study of past three years (2009-2012) Name, Roll No: Azkah Sameen Tariq, 12-1208 Supervisor: Sayyed Ahmad Masud Observer: Raja Shuja Word Count: 12,552 2|Page Author’s Declaration I Azkah Sameen Tariq, hereby state that my MBA thesis titled Role of Ethical Advertising in building Brand Loyalty amongst the consumers of beauty products in Pakistan. A study of past 3 years (2009-2012) is my own work and it has not been previously submitted by me for taking partial or full credit for the award of any degree at this university or anywhere else in the world. If my statement is found to be incorrect, at any time even after my graduation, the University has the right to revoke my MBA degree. _________________ Azkah Sameen Tariq Dated:3rd December,2013 3|Page Plagiarism Undertaking I take full responsibility of the work conducted during the MBA thesis titled, “Role of Ethical Advertising in building Brand Loyalty amongst the consumers of fairness products in Pakistan. A study of past 3 years (2009-2012)”. I solemnly declare that the work presented in the thesis is done solely by me and my group with no significant help from any other person; however, small help wherever taken is duly acknowledged. I have also written the complete thesis by myself. Moreover I have not presented this thesis (or substantially similar research work) or any part of the thesis previously to any

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