Role of Change Managementt in the Choice and Effective Implementation of Corporate Strategy

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TOPIC: ROLE OF CHANGE MANAGEMENTT IN THE CHOICE AND EFFECTIVE IMPLEMENTATION OF CORPORATE STRATEGY The ultimate goal of change management is to engage employees and encourage their adoption of a new way of doing their jobs. Whether it is a process, system, job role or organizational structure change (or all of the above), a project is only successful if individual employees change their daily behaviors and workflows. This is the essence of change management - mobilizing the individual change necessary for an initiative to be successful and deliver value to the organization. There is a whole system of people in the organization responsible for supporting employees in making this transition. From the highest levels of leadership to front-line supervisors, effectively managing change requires a system of actors all moving in unison and fulfilling their particular role based on their unique relationship to the change at hand. This tutorial examines the five key change management roles: • Change management resource/team • Executives and senior managers • Middle managers and supervisors • Project team • Project support functions Employees can successfully make their own personal transition when each of these actors fulfills their role in the context of a holistic, planned change management approach. Why you need a change management strategy: A "one-size-fits-all" approach is not effective for change management. Think about these changes: • Acquiring a company of near equal size • Getting suppliers to use a new web-based form and process • Relocating office spaces within an existing building • Implementing an Enterprise Resource Planning solution • Reorienting around processes instead of functions • Releasing a new product These are all distinctly different changes, but each requires change

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