Just as physical products are open to innovation and change, so are new services. An example of this type of innovation is Frederick Smith who is the American entrepreneur responsible for the multi-million dollar international company, Federal Express. He created a new and better way of moving packages between people. New services, like physical products can also have positive movement due to branding. It is beneficial for entrepreneurs to think more along the lines of all product and service aspects instead of in silos and just thinking about producing “products” alone or “services.” That concept is imperative for entrepreneurs to understand as customer service can be added as an additional component as well to a physical product.
Organizational Structure Presentation Communication Methods HCS/325 May 19th, 2013 As a manager of a rehabilitation center, the facility has decided to expand by adding long term services, therefore, I am needed to hire and train several new employees. With the expansion, appropriate communications need to be decided on, along with the importance of these communication methods. Also the internal and external relationships need to be considered. What are the appropriate communication methods for managers with this organization? The effective facilitation of downward communication is crucial within an organization.
E-Business Strategies for Broadway Café Table of Contents Introduction 2 TASK 1 2 TASK 2 4 TASK 3 5 References 7 Introduction E-business is the latest buzz word in the business world today because of the development of a number of web development technologies. The application of the same helps to target a larger base of customers using a single point of contact using the minimum possible resources. A niche value chain amongst all the stakeholders of the business can be created by using the latest available digital technologies (Lumpkin & Dess, 2004). The implementation of these strategies depends on the size of business. TASK 1 E-business will definitely act as one of the major tools to revive the Broadway Café.
Consumers are demanding chemical free homegrown products. It is easy for consumers to find other companies who can provide comparable services. However, new technology is only a fraction of what makes Gene One stand out over their competitors. Consumer loyalty and strong leadership will give them a major advantage. The challenge for Gene One will be to maintain their cohesiveness as a management team and maintaining a high level of social responsibility while expanding the company to a publicly traded organization.
This would provide a new level or marketing and several new avenues for lower cost advertising that wouldn’t be possible without proper internet marketing for the café. The e-business would allow for the products to be sold online on an automated ordering system that doesn’t require any face to face interaction and the user controls the order. We now can sell more coffee and penetrate new geographical areas that wouldn’t be possible from the actual store location. Also, the café can conduct business 24 hours without the physical location even being open. This should definitely help with sales since the overhead for the e-business requires little attention besides processing the orders once they are
In this new age of technology with social networks, email, and the world wide web it has become increasing easier to speak up when a grotesque event is happening somewhere in the world. People know about it and want to do something. Throughout history examples of this have been evident; one of the most recent coming to mind is Kony 2012. They started out has something no one knew about but it became known and now everyone wants to help the cause. Why not continue this trend!
People are far more likely to send an email or text message than writing someone a letter, so the USPS must adapt. Source A suggest that the post office needs to get into the electronic business. They could start by assigning each person an email address from birth. There are also a great number of ways to advertise online. They need to make it more well known that their lower prices are helpful in these economic times.
Marketing Plan for McBride Financial Robert Marler BSA/310 November 9, 2014 Joseph Rezendes Marketing Plan for McBride Financial The market, and what it can do for your company. A great marketing plan can go a long way for your company and making your more competitive with the competition. Think of reaching across the barriers of distance and time to bring in new clients extending your business needs across the globe while still staying in one location. So along came the Internet and globalizations. The Internet brought everyone right next door.
Although, written communication skills are important, especially due to the advances in technology in both personal and business technology, verbal communication skills are far more important. My greatest strengths lie in the fact that I can verbally communicate to almost everyone. In my role as a process engineer, I must communicate exactly what I expect of the technicians in the plant. I must be able to explain what needs and respond to any questions that they may have. I make good use of a chance to talk with people.
To be profitable, consumers have to be aware of new products and purchase the items; this is how companies increase revenue. Being able to effectively manage the four Ps of the marketing mix are crucial to the success of the new product or service being marketed. The four Ps consist of product or service, place, price, and promotion (Kotler, & Keller, 2013). By using the four Ps marketing mix, it assist in how your company decides to market a new product or service; and tests current marketing strategy. This concept works both domestic and internal markets; for international markets, various cultures will have to be researched and adjustments made to integrate the products or services successfully into the market (Kotler, & Keller,