Ritz-Carlton Case Study

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Shane O’Neal Week 3 Case Study Ritz-Carlton and Frito DeVry University Professor Albert Lapierre 1. In what ways could the Ritz-Carlton monitor its success in achieving quality? One of the best ways that the Ritz-Carlton can monitor its success is by having their guests fill out a questioner about their experience. Management can also take a look at the trends to see if there are more customers being severed or not and by looking at the trends they can also look to see if their popularity is growing or not. If their popularity is growing that is always good for business but if it isn’t then they can take a look at why it isn’t and that’s where the questioners would come into play. When it comes to internal operations quality the questioner can help there too in a small way. Overall thou the best way to gauge if internal operations quality is good is by seeing if the employees are happy and the managers are mentoring the employees well. The best way to do that is with evaluations of all the employees’ job duties. 2. Why might it cost the Ritz-Carlton less to do things right the first time? The reason it would cost less for the Ritz-Carlton to do things right the first time is the simple fact that they are a well-known high class hotel and not that many regular people can afford to stay there. With that being said if they were to lose one or two customers do to mistakes that could impact their bottom line tremendously. Since today everyone seems to be online the word could spread in just a few minutes about any negative about the Ritz-Carlton. 3. What are some nonfinancial measures of customer satisfaction that might be used by the Ritz-Carlton? One of the best nonfinancial measures they can use is customer surveys. The best thing they could do with the survey is to compare the percentage of new customers to that of returning customers. If

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