It was not until many years later in 1947, AT&T’s research arm, Bell Labs, introduced the idea of cellular communications (Web Corp.). Then in 1954, researchers with communications giant, Motorola, began work developing portable communication products. In 1967, one of those researchers, Martin Cooper, invented the portable handheld police radios used by the Chicago police department (Web Corp.). In “Biography: Martin Cooper,” George Leard writes that Cooper was born in Chicago, IL on December 26, 1928, and earned his Bachelor’s and Master’s degree in Electrical Engineering from the Illinois Institute of Technology. Thanks to Cooper’s invention, Motorola and Bell Labs were now in a race to incorporate the new technology into portable devices (Web Corp.).
4. Assume Siemens moves forward with the plan for the Great Game of Life, what recommendations would you make to maximize success? principles, concepts, and theory Problem statement Syndrome 911 3 biggest clients’ bankruptcy 110/658 M Supplier bad foam cushion-> delay schedule damage profitability Task 7.2 M investment into culture change program decision Characters CEO: Charlie Eitel->former successful experience on implementing the program President: Bob Hallyer-> personal interest and other top management team: stakes are high->no New York based equity firm worries too Background 1870s-1936 From wooden box to wooden framed bed to bedding 2 generation of family business Innovation -> transparent leader 5000investment to 43M revenue 1987 operated in 15 countries with a full range of products Participate in public sector: WW1 WW2 Korea War Using successful people to advertising: Roosevelt Eleanor/ Henry Ford/ Thomas Edison 1978 non family member CEO-> unstable ->2001Zreo waste program internal reduce to 18 concentration mattress products. Business Model 770 retail outlets Wholesale consumer Direct (company-owned subsidiaries)->hotel motel hospital dorm US government Simmons Culture History Opportunity Innovation Costumers need Eitel’s team bring in Caring Empower people within boundaries Support each other CHOICE Manufacturing plant competition instead of
At Motorola, Cooper worked on many projects involving wireless communications, such as the first radio-controlled traffic-light system, which he patented in 1960, and the first handheld police radios, which were introduced in 1967. He later served as a vice president and director of research and development for the company. In 1973 he conceived of the first portable cellular phone and led the 10-year process of bringing it to market. Martin defied the industry's narrow vision of car phones and championed cellular telephony for personal, portable communications. Top management at Motorola was supportive of Cooper's mobile phone concept; investing $100 million between 1973 and 1993 before any revenues were realized.
7. Have I proofread thoroughly? Daniel L Hutsell Professor Clark English 101 06/19/2013 Blackberry’s Last Chance The mobile phone industry is a tough market to compete in with today’s ever changing wireless market. With powerhouse companies like Apple and Samsung dominating the market, it is hard to compete. Blackberry is a mobile phone company based out of Ontario, Canada.
Kleinrock was the one that initiated the idea of an internet and how it can improve communication between users. When thinking of the idea of the development of the internet, I believe that the initial idea, the original source is one of the most important key points. Leonard Kleinrock grew up in New York and worked as an electronics technician/engineer in order to support his family while juggling college classes. After five and a half years, he graduated from his evening college classes with a Bachelor Degree in Electrical Engineering and in 1958; he was able to attend the Massachusetts Institute of Technology in the Electrical Engineering Department with a full scholarship. At MIT, he found that the vast majority of his classmates were doing their Ph.D. research on the Information Theory.
Apple Inc Strategic issues: 1. Low sale performance in Ipod unit from 2009 to 2011 Unit sales by Ipod was 54,132 million in 2009, decreased by 7% to 50,312 in 2010 and then kept dropping to 42,620 in 2011. The dramatic decline in Ipod unit sale from 2009 to 2011 resulted from the introduction and popularity of smart phones, which have combined functions of music player, computer, cell phone. Recommendation: Taking advantage of Ipod’s physical feature and add more innovative function on it. 2.
This case is based on an interview of Steve Jobs by Walter Isaacson, the author of Jobs's biography. His saga is the entrepreneurial creation myth writ large. Steve Jobs cofounded Apple in his parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997, and by the time he died, in October 2011, had built it into the world's most valuable company. Along the way he helped to transform Page 370seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing…. When Jobs returned to Apple in 1997, it was producing an array of computers and peripherals, including a dozen different versions of the Macintosh.
1.0 Introduction Research In Motion or commonly abbreviated as RIM, is a Smartphone company which was first established on March 7, 1984 in Waterloo, Ontario, Canada by Mihalis “Mihal” Lazaridis, or generally called Mike Lazaridis. He is the founder and co-CEO of Research In Motion along with his childhood friend who shared the same interest and hobby as Mike’s and also co-founder of Research In Motion, Doug Fregin. 1.1 History of BlackBerry Research In Motion invents their primary product in 1999, which is a two-way pager usually used by police, firefighters, and ambulance drivers. At first, the wireless device that invented by Research In Motion was not called Blackberry. The name BlackBerry was inspired from a fruit, as the device is similar to a fruit when it is saw from a distance.
He was adopted by Paul and Clara Jobs in the same year he was born. In 1972, Jobs graduated from Homestead High School in Los Altos, California. He met Steve Wozniak in a summer job, which had a genius IQ and was an engineering whiz with a passion for inventing electronic gadgets. At that time Wozniak was working in a “blue box”, an illegal pocket-size telephone attachment that allowed the user to make free long-distance calls, in which Job got involved helping Wozniak to sell the device to consumers. In 1972, Jobs went to Reed College in Portland, Oregon, which he dropped out after one semester staying around Reed and becoming involved in the counterculture.
If we stay stuck in numbers from 2001, while the strategy may be sound, inaccurate statistics will lead the company down the wrong path. One cannot perform research and make marketing recommendations without addressing the actual company itself. On November 14, 2007 Cadbury Schweppes made the announcement it would de-merge the beverage holdings within its company and form Dr. Pepper Snapple Group (ElAmin, 2011). This move will allow each segment, the confections and beverage sides, to focus exclusively on their own core products rather than spreading resources between the two large product markets. In 2008 the company was #1 in the flavored carbonated soft drink market with six products being in the top ten (Dr Pepper, 2009).