Rim Analysis

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Executive Summary Research In Motion, RIM, is a Canadian based smart phone company that revolutionized the cellular industry in 1999 by launching the Blackberry. RIM has recently launched its version of the tablet pc, the PlayBook. Its sleek design and powerful capabilities make it ideal for the business world, much like the Blackberry, which has found huge success among businesses and governments. MBA schools are a great place to market the PlayBook, as the students will be the people working in businesses tomorrow. The RIM PlayBook outperforms other tablets in the market, such as the Apple IPad2, the Motorola Xoom, the LG Optimus, the Samsung Galaxy, and the HP TouchPad, in many areas. The strength of this unit comes its size, making it easily portable, light and convenient, the operating system, security, and enterprise readiness. The PlayBook’s ability for multi-tasking is similar to laptops, which is superior to other tablets on the market. The PlayBook supports Adobe Flash, making opening videos and files a huge advantage over the IPad 2. RIM is one of the top ranked R&D and innovation companies in Canada. Its aggressive entry and huge success in the smartphone market can be leveraged for the PlayBook tablet into the education market place. The Blackberry has secured a strong place in the business and government sector, which lends easily for the PlayBook to be a strong tool for businesses and governments. With the strength in the Canadian dollar and comeback of the Canadian economy from the recession, RIM, has a huge opportunity to leverage these opportunities. There are a few key areas that need to be addressed with the PlayBook and RIM. The PlayBook lacks cellular radio, making it unable to access the internet in non-wifi hotspots. And the lack of native email access is a disadvantage for non-blackberry owners. The declining market share of RIM poses

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