Richard Branson- Capitalism 24902

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MBA 230 Team Analysis of Sir Richard Branson & “Capitalism 24902” Written By: Table of Contents I. Key Factors Affecting Branson’s Environment……………………………………….1 II. Issue Definition………………………………………………………………………..2 III. Root Cause Analysis…………………………………………………………………..3 IV. Options, Recommendations, and Major Observations………..………………………4 V. Conclusion…………………………………………………………………………….5 I. Even with the many advances in the world today, there is still suffering from poverty, hunger, oppression, lack of education, and disease. Unequal distribution of wealth allows the rich to get richer while the poor get poorer. However, it is not only people that are suffering, but also the planet and the irreplaceable natural resources that people depend on to survive. Pollutants find their way into our air and water while wildlife species diminish and become extinct. As Sir Richard Branson says, “Why [do I] worry about lemurs, sharks, tigers, elephants, and parks when we have so many other issues in the world? [Because] how we treat our world is a reflection of our humanity, our intelligence, our conscience and ultimately, our very survival.” So who is to blame for all this damage? According to Paul Hawken in The Death of Birth, “The biosphere is in decline; industry is the major culprit, because of the way it extracts resources and uses them to make products that sooner or later end up in a landfill. There is only one institution on earth large enough, powerful enough, pervasive enough, and wealthy enough really to change that system and it’s the same institution that’s doing the damage.” The industry that Hawken is referring to is business, and Richard Branson agrees that “business as usual” is failing this planet. Most businesses are profit-driven with little to no thought of their environmental and humanitarian impacts. There is a prevailing
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