Rhetorical Analysis Of Mitt Romney's Advertisement

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Rhetorical Analysis This purpose of this ad is to persuade the voters that Mitt Romney is the guy that can help the economy out of its slump. The campaign ad uses all three rhetorical analysis aspects like pathos, logos, and ethos with a primary focus on ethos because the ad contains statistics from the Bureau of Statistics, AAA Fuel Report, word choice, and the way his tone is calming and comforting the audience. Romney’s voice and music in the beginning of the ad creates the sense of foreboding when giving fact about unemployment in North Carolina in 2012, then with the change of music to beat tempo, Romney makes himself sound like he has a plan to bring back to world prominence. In the ad, there are images of a person down on their luck…show more content…
Two of them from Bureau of Statistics, which is a Federal Government in the broad field of labor government. One source is from AAA Fuel Gauge Report, a nationwide fuel price survey. This portion of the ad there was no speaking, in part because his Romney’s voice could be seen as part of the unemployment problem in North Carolina causing confusion among the voters. In the campaign ad, he gave examples he will make America better and change the environment into a positive one the ad displayed images that was representative of the unemployment rate, workers jobless, rising gas prices in North Carolina. Mitt Romney shows if one unemployment rate percent is high, then any states unemployment can increase as well. He makes the audience wonder if there is going to be a change in America. Makes them wonder if there will be change if Obama is president for another four years. This is why the purpose of this ad is to persuade the voters that Mitt Romney is the man that can help the economy out of its slump. The campaign ad uses all three rhetorical analysis aspects like pathos, logos, and ethos with a primary focus on ethos because the ad contains statistics from the Bureau of Statistics, AAA Fuel Report, word choice, and the way his tone is calming and comforting the

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