Rhetorical Analysis Of John Mccain's Speech

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In a speech given in New Orleans, Louisiana, Republican candidate John McCain emphasized his party’s belief in less government interaction in American citizens’ everyday lives. The speech shed some light on the differences between his and Barack Obama’s views. He backed up his argument through many different methods such as appealing to emotions, character, and needs of the listener. John McCain stated, “Like others before him (Barack Obama), he seems to think government is the answer to every problem; that government should take our resources and make our decisions for us.” This quote was clearly used to develop an emotional connection between McCain and his audience. By using the word “our” he undermines Obama’s view on strong government…show more content…
Using the above quote again one can see that McCain tries to instill his decent personality into the minds of those listening to his speech. By belittling Obama’s views and making the connection with Americans he makes the audience believe he has a sense of trustworthiness and nationalism. McCain also proclaimed, “No problem is more urgent today than America’s dependence on foreign oil.” This was a brilliant way of appealing to America’s need of an alternative source of energy. The rising gasoline prices in America cause everything else that has to be transported to rise, such as food. McCain struck home with the average American citizen’s dependence on oil in their everyday lives. This especially appeals to the lower class, which strays away from the majority of his audience, wealthy Caucasians and elderly people. The reason for this is because he was giving his speech in a recently devastated area, causing the majority of people in a lower economic bracket. To reiterate upon, John McCain supported his claims and evidence through the use of appeal to emotion, character, and needs. He took opposition to Barack Obama, the Democratic presidential candidate, and the beliefs that he and his party stood for. His main point referred to government having a less powerful presence in “our” everyday
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