Rhetorical Analysis Chickens Range Free

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Chickens Range Free In January 2007, after an incident where animal rights activist attempted to free chickens from a truck, public attention was focused on the treatment of these animals. This event raised considerable debate within the media about the appropriateness of such actions, and in response to this discussion Jo Smith wrote an assertive and preaching opinion piece in support of the activists. In this article, aimed at ordinary Australians, Smith strongly argues that the rights of animals need to be taken more seriously, and emphasises the importance of treating chickens and other animals humanely and with respect. The use of emotive language is a technique which immediately engages the reader in Smith’s passionate argument. She describes the “dire plight of oppressed animals” and the “abominably cruel ways” in which they are treated. This expressive language clearly illustrates her point of view and encourages readers to empathize with the situation. Furthermore, it explicitly highlights a sense of concern,…show more content…
It is a technique used throughout the text, and examples include “life and limb” and “drastically decreased”. In both these phrases the reoccurrence of similar sounds in such close proximity adds emphasis and highlights particular phrases within the text. This effect is enhanced as each word has similar weighting, which contributes to the fluency of the text and is pleasant and appealing to read. “Furred and feathered friends” is another example of alliteration. It draws the reader’s attention to this phrase, and the repetitive ‘f’ sounds also highlights the appeal of these animals, generating a sense of fondness and also sympathy in the reader. This phonological patterning creates phrases that are more memorable to the reader, and therefore it is a significant factor of this text that contributes to how we receive the article, and ultimately how persuasive it
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