Rhetorical Analysis

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What is Rhetorical Analysis? http://www.gened.arizona.edu/eslweb/rhetoric.htm (Visit the site for sample essays) While the term "rhetorical analysis" is, at first, rather intimidating for many people, it is easily understood (at least at its most basic) when broken down and defined. |Rhetoric |The art of persuasion | |Analysis |The breaking down of some thing into its parts and interpreting how those parts fit together. | In rhetorical analysis, then, we examine how authors attempt to persuade their audiences by looking at the various components that make up the art of persuasion. What are the components of rhetoric? Although there are certainly many different viewpoints regarding what, exactly, rhetoric is, it is quite often divided into the following general areas: 1. Purpose: What is the author attempting to do with his/her work? Understanding the intended purpose of a text is the first (and crucial) step in a deeper understanding of the text and author 2. Audience: Who is the text written for? Obviously, an author's intended reader plays a large role in how the author appeals to the audience. An audience consisting of children, for example, calls for very different strategies than an audience of economists 3. The Appeals: Aristotle, when referring to the strategies that writers use in their texts, discusses three main groups: Ethos, Pathos, and Logos. a. Ethos: The Ethical appeal does NOT refer strictly to ethics. The ethical appeal, instead refers to the credibility, character,and confidence of a writer. There are a number of ways in which an author may establish ethical appeal. b. Pathos: Pathos is often referred to as the the emotional appeal, although

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