Rhetorical Analyses of Vintage Advertisement.

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Everyone knows that war, catastrophes, epidemic diseases, terrorist attacks take many human lives every year. But did you ever thought about how many lives takes hunger? Here's one fact to consider: Hunger kills thirteen thousand children every day. And today, this problem is just as severe as it was in the last century or the one before that. That is why, one unknown author decided to create vintage advertisement for Red Cross organization in 1917. Even back at that time, the author uses the rhetorical triangle, - reasoning, credibility, and emotion. In this essay I will try to analyze this vintage advertisement through these three rhetorical concepts and show the effectiveness of this ad in the past and it's uselessness in the present. When reader first views the ad, reader’s focus begins at the huge red cross. It is not only a logo of an agency being advertised. It is symbol of credibility, faith, safety. Moreover, it's an impulse to commit the acts of goodness in the interests of the public. Red Cross’s volunteers still inspire a lot of hope for a brighter future. But evidently, this ethos will not work in our day. First of all – the logo for The Red Cross does not look the same any longer. And second – today, there are so many agencies addressing the very same problem that general public just does not trust them anymore. Also, take a look at the bottom of the poster, Reader can see the words: “All of the Red Cross War Fund goes for War Relief.” Underlined word “ALL” shows us complete selflessness for a good cause. Positively, it is double of confidence to the organization. Above all, aim of social ad is to change the public’s attitude towards of any problem. In the long term - to create a new social value. Obviously, the author uses the reasoning to prove the point. He presents us a problem – “a little starving child”. Now, we can see problem, it means

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