WANGUI MUTHAKA CASE ANALYSIS 2 “ROI for a Customer Relationship Management Initiative at GST” EBTM 740 Tuesday March, 10th 2015 This case attempts to assess Teradata, a data warehouse technology provider, proposed data mart consolidation program for GST which would improve the effectiveness of the marketing programs and also increase the retention of the quality customers. In addition to that, the company could also analyze the trends of different customer, changes in their tastes and also launch new policies regarding to the needs of the customers. As a result, this would increase the profits of the company and hence, its market share significantly. The CFO of GST, Mark Johnson and Vice President of marketing, Erica Kolks are concerned regarding the profitability of the proposed program. The management of the company has decided to introduce changes to the business processes.
Target Corporation had announced their financial revenues to be estimated at $69.9 billion by the end of January 2012 (TGT Annual Income Statement 2012). As the organization strived to reach organizational benchmarks, Target supply chain played a significant role in providing all of the organization success. Overview of Target’s Supply Chain As one of the top leading retailers in the nation, Target has created a way too easily respond to the overall demands of the customers by proficiently refining the organization logistics of the supply chain. Some of the ways the organization chooses to become more effective is by enhancing shipment and transportation costs to create leverage on operations. By doing this process, this provides more value to the transportation networks.
The company’s core philosophy of growth is to drive growth through innovation. | Kellogg has a strong focus on strengthening its brands through advertising and consumer promotion. | 5. SWOT analysis (Kellogg Company, 2012) Strengths | Weaknesses | “Strong brand portfolio aided by appropriate investments on brand building” | “Frequent product recalls could hamper brand image” | “Focus on product innovation helps to retain customers and improves the product mix” | “Geographic and customer concentrationcould impact sales during tough economicconditions” | Opportunities | Threats | “Acquisition of Pringles to offer platform forproduct and geographic expansion” | “Increasing private label penetration could impact the company’s volume sales during economic uncertainties” | “Emerging health consciousness would drivethe demand of the company's products” | “Intense competition and changing global retail scenario” | “Local focus to drive sales in developing and emerging markets” | “Declining world cereal production could tighten raw material supplies”
Our selection process is based on the fact that the combined companies of InterClean and EnviroTech are a mature entity. Mature organizations emphasize the maintenance of market share, cost reductions through economies of scale, more rigid management controls over workers' actions, and the generation of cash to develop new product lines (Cascio, 2005). Overall, our goal over the next several years is to capture the all inclusive government cleaning services and solutions market to expand our business and increase our sales. We will do this by maintaining a well trained diverse sales team, educating our customers, and offering the best and most streamlined customized cleaning
Just as physical products are open to innovation and change, so are new services. An example of this type of innovation is Frederick Smith who is the American entrepreneur responsible for the multi-million dollar international company, Federal Express. He created a new and better way of moving packages between people. New services, like physical products can also have positive movement due to branding. It is beneficial for entrepreneurs to think more along the lines of all product and service aspects instead of in silos and just thinking about producing “products” alone or “services.” That concept is imperative for entrepreneurs to understand as customer service can be added as an additional component as well to a physical product.
Case study “ Merrill lynch: Supernova” (1) What does Supernova offer to Merrill-Lynch? Does Merrill-Lynch need Supernova to be successful or grow in the future? The Supernova offers lots of benefits to Merrill-Lynch, as we can get a conclusion from the case that Supernova gave a new way to manage client relationships for Merrill-Lynch which focus on improve client satisfaction by using “ 12-4-2”, “Segmentation”, “organization” and “ acquisition” to change the traditional working methods for Financial Advisors to increase their income and to select out the most valuable clients. According to the Merrill-lynch studies on 75 Supernova FAS, as a consequence, Supernova FA production (revenue) increased I percent while production from non- Supernova FAs decreased 6 percent. Market errors (mistakes in processing transactions due to FA or client associate errors Merrill was responsible for) declined 54 percent.
• Implementing information technology in order to increase efficiency in operations and marketing aids. • Point-of-sale systems that helps increase inventory turnover and sales and lead to better targeted customer marketing. • Brand identity. • The use of informational complexity to promote and educate consumers regarding their products. Q4 What are the key elements of Oliver’s strategy?
We also gained a close understanding of how Wal-Mart uses strategic planning to add organizational and stakeholders’ value while increasing profits. We uncover a series of great efficiency tools used by Wal-Mart such as cost leadership to leverage operating expenses, and how it is used by the organization to strategically dominate the competition, and lead the industry by continuing to provide quality products at discount prices. This perfect planning continues to demonstrate Wal-Mart’s expertise in effectively utilizing global resources to maximizing profits while minimizing the shared risk associated with it. In the end, Wal-Mart’s narrowed financial expense control and robust inventory management alongside with their strategic planning; will sustain a profitable successful organization with profitable
“Technology is a great enabler.” Technology is there to improve efficiency, therefore allowing more time and effort to go into productive, customer-facing issues. It thus improves sales by allowing the change of prices quickly, information disseminates quicker and sorts out historical data for analysis. Another important issue is the managing of key issues such as tobacco and alcohol restrictions. While it is a staple in profit generating for convenient retailing stores, research has to be done to evaluate the impact of restrictions and mitigate losses. Regulations are inevitable in the future and preparations will ensure a competitive advantage.
Farnsworth Re-engineering In order to understand this recommendation we need to address two important decision criteria: a) Market potential; b) Profitability and Working Capital assessment. a) Market Potential Farnsworth incredible growth since 20071 onwards, has been primarily through decorative laminates and Mr. Thursday continues to believe this should be the company’s expansion route. This belief lies in two basic assumptions: i) Our current growing decorative participation in Farnsworth sales is a reliable prediction of the decorative market trend altogether; and ii) There is still a big white space in decorative laminates, specifically through furniture manufacturers, and we will be able to capture this share of industry. Even though our current growth trend is through decorative plastic laminates, it is unfair to correlate this to a similar