Using Porter's Framework Describe Netflix Competitive Strategy

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Chapter 7: Strategic Management CASE: “Rewind & Replay” on page 226 1. Using Porter’s framework, describe Netflix’s competitive strategy. Netlifx’ competitive strategy is being more convenient than the competitors while maintaining a large library of available titles and remaining low in cost. The threat of new entrants into this market is relatively low. Having an extensive library and an already large member base will discourage competitors with similar products from entering the market. They will have a hard time replicating both the cost of the product as well as the impressive library of offerings. However, the threat of substitute products is fairly high. Hulu Plus is a similar product, based around watching television shows rather than movies, which fills the same niche of being about to view programming in your home conveniently. There are also premium cable networks, such as HBO and Showtime, that offer both recent movies as well as premium original programming unavailable on Netflix that consumers might prefer. These products are typically more expensive and do not offer the option to watch what you want when you want, so they do fill a different niche in the market. Due to the nature of the business, the bargaining power of consumers is fairly high. It is very easy and convenient to…show more content…
What competitive advantages does Netflix have? Netflix main competitive advantage is its being the first to bring its unique DVD rental and distribution service. It is also sent at a lower price than some of its competitors which require a cable subscription. Its most important advantage it probably the ease of getting and maintaining the service. It can be bought and used instantly. Also Netflix has a large and loyal group of subscribers that stay with the service because of habit and comfort, its original programs that Netflix has available helps keep subscribers. 3. As the industry changes, what will Netflix have to do to maintain its competitive

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