Advertising Synthesis Essay The growth of media has paved the way for numerous outlets for advertising. Millions of people reading magazines, watching TV, listening to the radio and surfing the web are constantly bombarded with ads for different products or services. Although the creation of media has given us great power and knowledge, we see its consequences in our personal lives and in society as a whole. Advertising has altered the perception of wants versus needs, which has led to a significant change of the economy and its consumer capital. Whether many would prefer to admit or not, advertising has changed society- modifying the way Americans think and act in today's day and age, though not entirely for the better.
The use of political campaign through television has been around for quite a while. Broadcasting politics on television allows the elections to be more accessible to a larger amount of viewers. Although politics through media was meant to be positive, the true purpose of it was quickly overcome by a concern about image rather than the issues at hand. Television has allowed presidential candidates to not only win votes through ideas and addressing issues, but also through creating an image for themselves that would appeal to the public. Initially, the use of media to relay news was a good idea: Television has “restored” the nations “feeling of direct contact”, “the people have once more become the nation” (Source A).
When do they make plans, exchange, views, share jokes, tell about their triumphs or little disasters? When do they get to be a real family?” referring to American modern day families (Winn). Television broadcasting has rapidly increased in popularity and is in serious demand within our economy. The invention of televised broadcasting has become an essential asset of American culture throughout recent years. Over the past sixty-five years, ninety-nine percent of U.S. households have obtained at least one television set within their home.
Reality TV has had high rating since the beginning because of the entertainment it provides for all viewers. Numerous people compare their lives to the ones on reality TV, because many wish to be them or many just choose to judge their way of living since it is on aired nationwide. In “The ‘normal’ Narcissism of Reality TV” by Jean M. Twenge she explain how narcissism shown in reality TV affects the younger generation’s view of the world, by making narcissism seem normal. Narcissistic people on reality TV have affected the younger generation and the obsession they have of themselves. Twenge states, “To many older people, it’s funny.
Furthermore, American families of the time often took the form of the “nuclear family” with two parents, two children, and often a pet like a dog or cat. This new “middle class” earned between $3,000 and $10,000 a year and included 60 percent of the American people by the mid-1950s. Fortune magazine described Americans as “a great mass…buy[ing] the same things—the same staples, the same appliances, the same cars, the same furniture, and much the same recreation” (Document C). The new “mass market” that developed in 1950s society was caused by two central reasons. The first reason that this “mass market” developed was the spread of television.
The Bill was created to prevent a repeat of the Bonus March of 1932 and a relapse into the Great Depression after World War II ended. The American Legion (a veterans group) was essentially responsible for many of the Bill’s provisions. The Legion managed to have the bill apply to all who served in the armed services, including African Americans and women. The fact that the Bill paid for a G. I.’s entire education encouraged many universities across the country to expand enrollment. For example, the University of Michigan had fewer than 10,000 students prior to the war, but in 1948 its enrollment was well over 30,000.
Those companies couldn’t survive without and just like those companies who relied upon the automobiles success couldn’t grow without the radios growth. By 1930 40% of all Americans owned a radio. Listeners would gather in their living rooms and tune into sporting events (Baseball and Boxing were very popular during this time period and also helped weigh in on the disparity of wealth in the 1920s), concerts, sermons, and the widely popular “Red Menace News”. Advertisements also became very dependent on the radios growth advertising all over the radio to appeal to the listeners. The radios and automotive industry were widely popular because of the use and need for them during World War I.
Personal savings grew, so people could afford to buy more. * In 1950, Americans bought over 6 million cars and GNP reached $318 billion. Baby boom and suburban flight helped increase consumer demand. * Abundant oil and cheap gasoline * Electronics industry boomed (TV was invented, first generation of computers). * Construction, cars, electronics all did well.
In the early day of radio and TV broadcasting of baseball, many owners saw its introduction as a threat to attendances; this was the same with soccer also. Soon after their disputes with radio and TV broadcasters, owners of baseball and soccer franchises saw the media as not only another source of revenue but also as an effective means of promoting interest in their teams. The creation of ESPN in 1979 combined with the growth of TVs in households from the 50s to the 90s contributed to the cable sports boom in America. This helped MLB’s annual TV revenue increase from $1.195million in 1956 to $365million in 1990. Similar events were seen with soccer franchises however the revenue from media is always unequally distributed between the top flight teams and lower league teams.
At this time people wanted to spend their money instead of save it for hard times. Society’s hourly pay rate nearly double and tripled during this era. War factories transitioned from making war materials to making civilian supplies, which lead to the boost in our economy at the time. Today, effects of the Baby Boom have many factors that come into play that affect our economy. According to National Academy of Social Insurance “social security faces a financial challenge from the impending retirement of the largest generation in American history, the 76 million persons born in the “baby boom” years, from 1946 through 1964.