Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. Business plans need to be flexable and be adapted to meet the changing needs of customers so the business can continue to support the delivery of products/services to customer specifications. Customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. You need to know who your customers are, where they com form, and what their buying intentions are. Market research and communication with customers is important to keep the organisation informed
To do this it will be necessary to review the actual customer data for the service in question for past periods. Customer service data helps identify the factors, both positive and negative, that influence new business. By understanding the relevant patterns and conditions it is possible to create new customer service delivery plans that maximise desired influences while minimising those that are undesirable. ASSESSMENT ACTIVITY 3: Describe the process for researching customer needs and analysing and interpreting the outcomes to establish business options and opportunities. Consideration of past performance and analysis of the new data and records currently held in the organisation will give
What effect did the product life cycle have on the product in the simulation? The product lifestyle cycle allows for the customer to buy into the products image and product. The simulation allowed me to develop and enhance marketing ideas, and examine what was important to the customer. The perceptual map made the marketing strategy visual and making certain valued elements relevant for customer perception. What is the relationship between differentiation and positioning of products or services?
Addressing International Legal and Ethical Issues Simulation Gentura is a biotechnology company that CadMex had decided to conduct business Gentura is based in Candore, a small developing country on a high growth curve. Gentura has evolved from an enzyme manufacturer to a full-fledged biotechnology company focused on biopharmaceutical products. Gentura had recently developed a drug called ProPez. ProPez is a breakthrough anti-diabetes agent that the company believed had enormous potential. However, the company did not have the resources for manufacturing and marketing ProPez globally.
It was not long ago that GENICON was near bankruptcy, as had been the case with many small companies in this industry. GENICON, unlike most of the startup companies that had succumbed to the pressures of the medical device industry, was not only able to remain open but actually thrived: it did this by focusing on its international distribution strategy since the early stages of its launch. This strategy not only saved GENICON from the vast and often fickle barriers of the U.S. market, but came to define the company. Haberland knew that in order for GENICON to grow and diversify, new markets would have to be identified, evaluated and developed. Although the minimally invasive surgery (MIS) device market in the United States had long been the largest in the world, international markets were expected to grow at a much faster rate than the five per cent growth forecasted for the U.S. market for the foreseeable future.
The presentation must provide specifics on your recommended technology upgrades and your rationale behind them. The presentation must also address the following questions from Poppler’s management: How are POS, SKU, and RFID related, and what components should be integrated into the business? Will POS systems improve the efficiency of the business when compared with existing systems, why or why not? What customer tracking systems are available? Which tracking system would work best for Poppler’s and why?
According to authors of text book, Operations Management (Reid & Sanders, 2010), SCM is also defined as the “design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally”. The objective of the integration effort is to maximize company value to maintain competitive advantage in the market place. For this purpose Durham International Manufacturing Company needs to take action in response to market demand. Market demand can be ascertained if there is integration with the regional distribution centers and retail centers that distribute and sell the products of Durham International Manufacturing Company. The integration process should first start with the distribution and then should reach out with suppliers (Ellram, 1991).
Why you ask? Technology changes every day. There’s always something new out there that will determine whether or not this product is purchased or consumers decide to go with a competitor’s product instead. This I know will have a major impact of this type of product but regulatory trends I’m not sure of. The U-phone can help with politicians and legal people doing business from the comfort of their homes but I don’t know if this will last.
It is “outside –in” thinking, which could help company to catch up with the market trend and develop products and services that meet the needs of customers. As we can see from the case, ECCO followed the inside-out strategy. * ECCO has a corporate strategy process that relies on the core competencies of the company to drive change, product development and innovation as opposed to external influences such as market, competition and customer preferences. The assertion by inside-out strategists is that a company achieves greater efficiencies and adapt more quickly to changing circumstances. ECCO is following an inside-out strategy (resource base strategy), whereas all the competitors seem to follow an outside-in strategy.
(b) How would you implement your recommendation? Enter the market as soon as possible, thus leveraging the early mover advantages such as brand loyalty and market share. Obtain the patent for the technology so that the competitors cannot copy the technology and if they did copy they cannot sell it till the patent has expired. Establish partnerships with U.S subsidiaries who know how the market operates and have some experience in reaching out to the market. Conduct studies with medical professionals in the U.S such as surgeons so that the awareness of the CT scanner’s superior technology reaches out faster and thus recommended by medical professionals.