Retailing Essay

3953 WordsNov 5, 201316 Pages
MARKETING PLAN OF SUBMITTED TO: Sir Ekhlaque Ahmed SUBMITTED BY: Anas Shakeel (std id : 2012-1-29-14306) Annam Basit (std id : 2012-1-29-xxxx) Javeria Ameen (std id : 2012-1-29-xxxx) Unaiza Khan (std id : 2012-1-29-gggg) TABLE OF CONTENTS CAHPTER. | CONTENTS | PAGE NO. | 1.1 | INTRODUCTION OF THE COMPANY | 5-6 | | * Unilever – Globally | | | * Unilever Pakistan | | 1.3 | INTRODUCTION TO SURF EXCEL | | | * History of Surf Excel | | | * Brand Objectives | | | * Brand Values | | 2.1 | DETERGENT MARKET IN PAKISTAN | 12 | 2.2 | COMPETITORS OF SURF EXCEL | 13 | 3.1 | SEGMENTATION THIRD PARTY RESEARCH | 17 | 3.3 | TARGET MARKET | 19 | 3.5 | POSITIONING | 20-22 | 3.6 | PRODUCT PORTFOLIO | 23 | 3.7 | PRICE | 24-25 | 3.8 | CHANNEL DISTRIBUTION | 26-28 | 4.1 | ADVERTISMENTS | 30 | 4.2 | PUBLIC RELATIONS | 31-32 | 4.3 | SUMMARY OF DEPLOYMENT AND ACTION PLAN | 33 | 5.1 | REFERENCES | 34 | 5.2 | APPENDIX | 35 | CHAPTER ONE INTRODUCTION 1.1. OVERVIEW OF THE COMPANY * Unilever – Globally Unilever is an Anglo- Dutch multinational consumer goods company. It is a private limited company founded in the year 1930 and its headquarters are located in London and Netherlands. Its products include food beverages, cleaning agents and personal care products. It is the world’s third largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the world’s largest maker of ice cream. The company owns more than 400 brands, although its 25 largest brands account for over 70% of total sales. Unilever focuses resources on 13 “billion-Euro brands”, each of which has annual sales in excess of €1 billion.

More about Retailing Essay

Open Document