For this task I have been asked choose a business to analysis how the business has been designed covering the points I have been discussed in P1, P2, P3. The business I have chosen is Amazon. Amazon objective are to become a better place for customers to buy and sell products to the highest standards while they still making money, they also discover new products the releases that customers would be interested to purchase, but they aim to keep their customer pleasure by offering discount and giving vouchers by storing their products in large warehouses. Amazon is a biggest worldwide business which provides products to their customers; by providing latest products to their customers they could make great money. Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers.
Service Request SR-kf-013, Final University of Phoenix BSA/375 Fundamentals of Business Systems Development Service Request SR-kf-013, Part 2 David Vanvalkenburg Blaine Antone Mark Garcia Walter Raymond Project Scope This project is to provide a fully integrated Frequent Shopper Program (FSP) for Kulder Fine Foods. Kulder is focused on tracking customer purchase behavior to improve the management of its current inventory. This project will allow Kulder to reward its shoppers for their loyalty while, providing a new ground for advertising, and improve overall profits. This type of program is a valuable tool for grocery stores. According to Brant (2008), "Grocery members make 75% of their grocery store visits to establishments where
In addition, Kudler Fine Foods is seeking to follow in the successful footsteps of the various retail services to implement a program of their own. A Frequent Shopper Program requires many steps in order to successfully implement. For example, the retail location that uses this program would require the development of a point of sale or POS system to integrate the capabilities of tracking order history through an online database and provide any discounts to a consumers frequent shopping with the store. However, there are several considerations, such as, legal, ethical and information security to evaluate before implementing a Frequent Shopper Program. The legal concerns that need to be addressed when considering implementing a Frequent Shopper Program are as follows • Protect any credit or medical information that pertains to the consumer, outside of this regulation there are “No laws prevent a supermarket from accumulating and selling information concerning the identity of customers and the products they purchase.
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
Your shoppers must always be able to find these necessity items in stock whenever they are needed. These much needed products include household cleaners, health and beauty items, paper products and food items. As the current market structure of the dollar general store is important we look at the effect of government regulations. As seen in the last couple of years, DG has started offering advanced in-store services to their employees which in turn is passed to the consumers. However, more services can be added to attract consumers the best thing any business person can do is to get familiar with the country that you’re targeting.
Retail trends that have taken place are the expansion generic product lines, and sales promotions (i.e. the buy one, get one). Mall of America needs to take these trends into consideration in the future to
Week 2 Individual Service Request Paper BSA/310 Business System Professor: Jennifer Streker Due: July 29, 2013 Kudler Fine foods is in the process of creating a frequent shopper program where their customer’s purchases will be tracked in which they will start to receive “loyalty” points that can be redeemable for high value items. Such a program can possible include legal, ethical, and information security concerns, and if implemented improperly can result in possible fines and or other costs. Further enhancement and modifications can be made on a needed basis. This type of implementation can happen as the company grows, allowing for progression that can be much easier to monitor and maintain. All employees will be carefully trained in
Boots have to make sure that they are able to meet customer expectations P4 - Identify the competitive factors in the retail environment a selected organization faces Bargaining power of buyers: Customers are powerful potential buyers as they can switch easily and doesn’t cost them much as they have stores in easy locations. However supermarkets will have to reduce prices in order to attract customers. There are a lot of small sellers and few large buyers as the buyers buy in large quantities which show that they are powerful. A single buyer is a large customer to a firm as they buy more. Buyers purchase from multiple sellers at once, such as customer stores.
Marketing objectives of Marks and Spencer is to ensure consumers are better informed about the products/services they provide. Evidently, M&S provide financial services in addition with products from home and clothing. Therefore, depending of the marketing strategy whether it is regional, national or international promotional activity will differentiate accordingly. Promoting a product as mentioned before allows the business to inform the market, increase demand and differentiate the product. For M&S to use integrated marketing they can boost the performance of sales of a particular product during specific times.
Strategy Assignment Kudler Fine Foods has been through major changes, in which the changes have created advantages for the organization. Companies use information technologies and develop strategies and tactics to help them grow, lower cost, maintain a strategic and competitive advantage. Kudler Fine Foods have properly used the technology available to the company so that it will be beneficial to their growth and overall success. This paper will identify how technology has created business opportunities for Kudler Fine Foods. In addition, this paper will identify the generic strategy Kudler Fine Foods is pursuing, and based upon the generic strategy, this paper will identify some tactics the company should implement to realize the generic