Retail Management Essay

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MARY ANN M. LLANETA BSBA MM-IV WED, 8:30-11:30 AM; RETAIL MARKETING CASE STUDY: THE CHANGING ROLE OF FUNERAL HOMES QUESTIONS: 1. Do you think couples would mind being married in a chapel located near a funeral home, even if it had a separate entrance and was beautifully decorated? Answer: Personally the idea of getting married in a chapel located near a funeral home seems creepy and if given a choice, most couple will choose another church or chapel. On the other hand, it still depends on the couple to be married, because, as I observed nowadays many couples want a ceremony beyond the traditional church wedding. Some wedding are being held at private islands, on top of a mountain, etc. So a wedding ceremony at a funeral home seems an acceptable idea after all. 2. What would happen to those families who want a traditional funeral in a chapel? Would your uncle lose their business? Answer: I should say that it won’t affect the business of Uncle Bob, since some people nowadays also seek for a different style of wake. To those families who want a traditional funeral in a chapel, then Uncle Bob funeral home will give it to them. Another thing is that, I think the customers wouldn’t mind because they will never realize what else takes place there (chapel) the day or night before the wake. 3. What other creative ides would you suggest to Uncle? Answer: Uncle Bob funeral homes must commit to serve his clients with dignity and respect. He should provide professional caring service and build a long and harmonious relationship with his clients. Since customers these days have different wants and other seeks for something new and innovative kind of funeral service, Uncle Bob must offer a variety of services that includes traditional burials for traditional families with a price that is very affordable for all. For clients who

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