Response of Cultural Differences in Symbols and Colors

332 Words2 Pages
This article was written by someone to help the designer to understand the cultural differences in symbols and colors based on author’s experiences. It was adapted from the blog March 12, 2010. In the article, the author states that we must recognize the fact that shapes and colors carry different symbolic meanings to different cultures. Careful and thorough research effort is crucial before the design is published. Some examples the author uses are the cultural significance between Chinese Rat Symbol and an Absolute Ad. I totally agree with the author; designers must carefully consider when creating cross-cultural design work. Because I’m learning this at Academy of Art University. One of the examples of symbols I found that has different meanings in different cultures is the magpie’s meaning in Korea and Japan. The magpie has been one of the most beloved and important animal in Korea. The reason is that it has been regarded as a messenger of good news. Magpie have capacities to see farther than any other animals, and to distinguish welcome visitors from inhabitants. Thus, when they see a welcome visitor in the distance, they twitter loudly. Owing to the phenomenon, people came to regard magpies as an animal which inform us about good news in Korea. However, in Japan, the magpie is a bad omen because Japanese people think that the magpies annoy people with their loud call, and always make a mess in the street. On the contrary, Japanese people believe that crows connect between sky and land. So they didn't catch any crow in Japan. However, in Korea, the crow is believed to portend death. Nowadays designers work globally in many different countries. The designer should visually communicate symbols and colors. These elements are part of our social everyday life and come together with a various range of meanings which are different for each culture.This makes

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