Research Papaer for Jinjiang Hotel

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Hotel Management Hotel Research Paper Student name: - Student ID: - Date: 02.Dec.2014 Submitted to Prof - History of Jin Jiang hotel The history of Jin Jiang started with the Cathay Mansions which were established in 1929. This ‘Jin Jiang’ brand became popular in the 1930s with establishing of Grosvenor Mansions in 1935, and was formerly known as the Jin Jiang Sichuan Cuisine Restaurant established by Ms. Dong Zhujun. The Jin Jiang Hotel was formally opened on June 9, 1951, it was the first State Guest House after the founding of new China. The hotel features five structures of different styles surrounded by two beautiful gardens. Since opening its doors, it has received more than 500 state leaders and government heads making a significant contribution to Chinese foreign affairs activities and promoting the development of Chinese tourism. More specifically, the Jin Jiang Hotel provided the catering and banquet services 17 times for the National Day Reception held by the Shanghai Municipal Government from 1984 to 2010. And because the 9th Informal APEC Leadership Meeting was held in Shanghai in 2001, chairman Jiang Zemin individually met with leaders of the APEC members in the Jin Jiang Grand Hall during this meeting. During Expo 2010, the Jin Jiang Hotel successfully accomplished more than 52 reception tasks of over 1500 domestic and foreign VIPs. Thus Jin Jiang hotel brand can be said it has had a close relationship with government, and have tried to held lots of government related conference from old times. The Structure of Jin Jiang Hotel Jin Jiang Hotels have been licensed to use the reputable ‘Jin Jiang’(the star-rated hotels) and ‘Jin Jiang Inn’ trademarks and operates or has under development in aggregate 795 hotels including landmark hotels, luxury hotels, commercial hotels and budget hotels. Overall, both nationally and globally, the Group

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