Research Into Visual Imagery Essay

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Investigation into the effectiveness of visual imagery The Proposal The aim of the research to be conducted is to investigate whether recall is improved when participants are instructed to use mental imagery as opposed to saying out the words aloud and then recalling them from memory. The experimental design the group is choosing to use is that of an experiment, whereby independent measures will be used. The independent variable of the experiment will be how the words are presented to the participants, and the dependable variable will be how many words are actually recalled. We are basing our experiment on Bower (1972, cited in Gross, 1996,p296) who showed that word pairs can be more readily recalled if they are linked to interacting images. The group of four will be using twenty participants. The participants will be assured that all data collected will be confidential. Introduction Memory is the term given to the structures and processes involved in the storage and subsequent retrieval of information. Memory is essential to all our lives, without a memory of the past, we cannot operate in the present or think about the future. We would not be able to remember what we did yesterday, what we have done today or what we plan to do tomorrow. Without memory we could not learn anything. It is involved in processing vast amounts of information. This information takes many different forms, e.g. images, sounds or meaning. According to Baddeley 1995 “The secret of a good memory, as of a good library, is that of organization, good learning typically goes with the systematic encoding of incoming material, integrating it and relating it to what is already known” (cited in Gross, 1996,p296) Theories of memory generally consider both the structure of the memory system and the processes operating within that structure. Structure refers to the way in which the memory

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